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Journals / Doğuş Üniversitesi Dergisi / 2020 / Cilt: 21 - Sayı: 2

Developing Corporate Communication Strategy with Strategic Communication Planning: A Literature-Based Approach

Stratejik İletişim Planlaması ile Kurumsal İletişim Stratejisinin Geliştirilmesi: Literatüre Dayalı Bir Yaklaşım

HALİT BULUTHAN ÇETİNTAŞ
Pages
93–106
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In this context, corporate communication, strategic communication and corporate communication strategies are examined conceptually and associated with strategic management process

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Communication strategy is a holistic planning approach that organization uses to be effective against target audience.
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Key Findings & Data:A roadmap is needed to create corporate communication strategy.
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Conclusion & Impact:In this context, corporate communication, strategic communication and corporate communication strategies are examined conceptually and associated with strategic management process
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:İletişim planı · örgütsel iletişim · stratejik iletişim

Abstract

Communication strategy is a holistic planning approach that organization uses to be effective against target audience. A roadmap is needed to create corporate communication strategy. This map is a strategic communication plan and an element that will help success of corporate communication strategy. Developing a communication plan will help to identify priorities, focus on important tasks and use resources. The study focuses on the strategic management process and how to develop a corporate communication strategy. In this context, corporate communication, strategic communication and corporate communication strategies are examined conceptually and associated with strategic management process

Özet

İletişim stratejisi, kurumun hedef kitlesine karşı etkin olmak için kullandığı bütüncül bir planlama yaklaşımıdır. Kurumsal iletişim stratejisini oluşturmak için bir yol haritasına ihtiyaç vardır. Bu harita, stratejik iletişim planıdır. Bu plan, kurumsal iletişim stratejisinin başarı sağlanmasına yardımcı olacak bir unsurdur. Böyle bir iletişim planı geliştirmek, önceliklerin belirlenerek en önemli görevlere odaklanmayı sağlayacak ve kurumsal kaynakları en iyi şekilde kullanmaya yardımcı olacaktır. Çalışma, stratejik yönetim sürecine ve bir kurumsal iletişim stratejisinin nasıl geliştirilebileceği konusuna odaklanmaktadır. Bu kapsamda kurumsal iletişim, stratejik iletişim ve kurumsal iletişim stratejileri kavramsal olarak incelenmiş ve stratejik yönetim süreci ile ilişkilendirilmiştir.

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Cite This Article

ÇETİNTAŞ, H. B. (2020). Developing Corporate Communication Strategy with Strategic Communication Planning: A Literature-Based Approach. Doğuş Üniversitesi Dergisi, Cilt: 21 - Sayı: 2, 93–106. https://ajindex.com/articles/125201

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