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Journals / Yaşar Üniversitesi E-Dergisi / 2026 / Cilt: 19 Sayı: 75

Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği

Elif Özgün Özdirek Ulu(İSTANBUL BİLGİ ÜNİVERSİTESİ)0000-0002-0616-3332
Hüseyin Ekizler(MARMARA ÜNİVERSİTESİ)0000-0001-5903-713X
Efe Kaan Ulu(ISTANBUL BILGI UNIVERSITY)0000-0001-8008-2189
Pages
373–396
Publication Date
2024-07-31
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Modaya uyma, topluluğa ait olma ve çevresel etki boyutlarının memnuniyet üzerinde anlamlı etkilerinin olmadığı tespit edilmiştir.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Bu araştırmada, konaklama sektörü oyuncusu Airbnb örneğiyle, Türk kullanıcıların paylaşım ekonomisi kullanımlarındaki memnuniyetini ölçmek ve analiz etmek amaçlanmıştır.
📊
Key Findings & Data:Memnuniyet ve yeniden kullanma isteği oluşumunda tüketiciler tarafından önemli bulunan olumlu ve olumsuz noktalardan yola çıkarak, paylaşım ekonomisi uygulamaları için, geliştirmeleri gereken iş modelleri ve iletişim yolları alanlarında çıktı sağlamayı amaçlamaktadır.
💡
Conclusion & Impact:Modaya uyma, topluluğa ait olma ve çevresel etki boyutlarının memnuniyet üzerinde anlamlı etkilerinin olmadığı tespit edilmiştir.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Paylaşım ekonomisi · Airbnb · konaklama

Özet

Bu araştırmada, konaklama sektörü oyuncusu Airbnb örneğiyle, Türk kullanıcıların paylaşım ekonomisi kullanımlarındaki memnuniyetini ölçmek ve analiz etmek amaçlanmıştır. Memnuniyet ve yeniden kullanma isteği oluşumunda tüketiciler tarafından önemli bulunan olumlu ve olumsuz noktalardan yola çıkarak, paylaşım ekonomisi uygulamaları için, geliştirmeleri gereken iş modelleri ve iletişim yolları alanlarında çıktı sağlamayı amaçlamaktadır. Araştırmanın sonuçlarına göre memnuniyeti istatistiksel olarak en açıklayıcı kavram güvenilirlik olarak saptanmıştır. Güvenilirliği sırasıyla fiyat ve hizmet kalitesi takip etmektedir. Modaya uyma, topluluğa ait olma ve çevresel etki boyutlarının memnuniyet üzerinde anlamlı etkilerinin olmadığı tespit edilmiştir.

🔖

Cite This Article

Ulu, E. Ö. Ö., Ekizler, H., Ulu, E. K. (2024). Türkiye’de Paylaşım Ekonomisi İş Modellerini Kullananların Memnuniyeti Üzerine Bir İnceleme: Airbnb Örneği. Yaşar Üniversitesi E-Dergisi, Cilt: 19 Sayı: 75, 373–396. https://doi.org/10.19168/jyasar.1369267

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