SavedAdd your journal

Journals / All Azimuth: A Journal of Foreign Policy and Peace / 2015 / Cilt: 4 - Sayı: 2

Strategic Communication and the Marketization of Educational Exchange

Hamilton Bean
Pages
31–44
Publication Date
2015-06-19
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

State Department’s Bureau of Educational and Cultural Affairs, this article explores the risks associated with marketization discourse for the development of mutual understanding and peace.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This article describes how the marketization discourse that typifies U.S. strategic communication also influences the meanings and practices of educational exchange.
📊
Key Findings & Data:Through an analysis of five presentations and 34 program evaluations provided by the U.S.
💡
Conclusion & Impact:State Department’s Bureau of Educational and Cultural Affairs, this article explores the risks associated with marketization discourse for the development of mutual understanding and peace.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Educational exchange · public diplomacy · discourse

Abstract

This article describes how the marketization discourse that typifies U.S. strategic communication also influences the meanings and practices of educational exchange. Through an analysis of five presentations and 34 program evaluations provided by the U.S. State Department’s Bureau of Educational and Cultural Affairs, this article explores the risks associated with marketization discourse for the development of mutual understanding and peace.

🔖

Cite This Article

Bean, H. (2015). Strategic Communication and the Marketization of Educational Exchange. All Azimuth: A Journal of Foreign Policy and Peace, Cilt: 4 - Sayı: 2, 31–44. https://ajindex.com/articles/119732

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (10)

  1. Alliance for International Educational and Cultural Exchange. “The Impact of International Exchange Programs.” http://www.alliance-exchange.org/2014-position-papers.
  2. Berger, P. L., and T. Luckmann. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. New York: Anchor, 1967.
  3. Botan, C., and M. Taylor. “Public relations: State of the field.” Journal of Communication 54, no. 4 (2004): 645-61. Bureau of Educational and Cultural Affairs. “Assistant Secretary Evan Ryan’s Remarks at Fletcher School of Law and Diplomacy.” http://eca.state.gov/speech/assistant-secretary-evan-ryans-remarks-fletcher-school-law-and- diplomacy#sthash.Kygm0L8T.dpuf. ———. “An informal history of the Fulbright Program.” http://eca.state.gov/fulbright/about-fulbright/history/ early-years. ———. “Evaluation at ECA.” http://eca.state.gov/impact/evaluation-eca. ———. “Resources and Tools.” http://eca.state.gov/impact/evaluation-eca/resources-and-tools. ———. “Evaluation of the youth exchange and study program.” http://eca.state.gov/files/bureau/youth-exchange- and-study-yes-full-report-aug-2009.pdf. Campbell, D. “International education and the impact of the ‘War on Terrorism’.” Irish Studies in International Affairs 16 (2005): 127-54. Commission on the Intelligence Capabilities of the United States Regarding Weapons of Mass Destruction. Report to the President. Washington, D.C., March 31, 2005. Accessed August 3, 2008. http://www.wmd.gov/report.
  4. Comor, E., and H. Bean. “America’s ‘Engagement’ Delusion: Critiquing a public diplomacy consensus.” International Communication Gazette 74 (2012): 203-20.
  5. Corman, S. R., A. Trethewey, and H. L. Goodall, eds. Weapons of Mass Persuasion: Strategic communication to combat violent extremism. New York: Peter Lang Publishing, 2008. Defense Science Board. Report of the Defense Science Board Task Force on Strategic Communication. Washington, D.C.: Department of Defense, 2004.
  6. Grant, D., C. Hardy, C. Oswick, and L. Putnam, eds. The Sage Handbook of Organizational Discourse. London: Sage, 2004.
  7. Grunig, J. E., and T. Hunt. Managing Public Relations. New York: Holt, Rinehart &Winston, 1984.
  8. Gygax, J., and N. Snow. “9/11 and the Advent of Total Diplomacy: Strategic communication as a primary weapon of war.” Journal of 9/11 Studies 38 (2013): 1-29.
  9. Hardy, C. “Scaling Up and Bearing Down in Discourse Analysis: Questions regarding textual agencies and their context.” Organization 11 (2004): 415-25.
  10. Hardy, C., I. Palmer, and N. Phillips. “Dis