Journals / Yükseköğretim Dergisi / 2026 / Cilt: 16 Sayı: 1

Evaluation of Students Receiving Hybrid Tourism Education at Higher Education Level in Terms of Technology Acceptance Model

Yükseköğretim Düzeyinde Hibrit Turizm Eğitimi Alan Öğrencilerin Teknoloji Kabul Modeli Açısından Değerlendirilmesi

Tuba Şahin Ören(UŞAK ÜNİVERSİTESİ, BANAZ MESLEK YÜKSEKOKULU)0000-0003-0899-9421
Veli Erdinç Ören(UŞAK ÜNİVERSİTESİ, BANAZ MESLEK YÜKSEKOKULU)0000-0002-7614-644X
Pages
83–100
Publication Date
2026-03-16
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Overall, it was determined that the students tend to accept and use technology within the framework of the Technology Acceptance Model.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The rapid change in many processes with the pandemic process is undoubtedly experienced in the education process.
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Key Findings & Data:It is very important to examine the hybrid education model supported by the development of technology in the fields of education, to evaluate and develop the hybrid education model in terms of ease of use and benefit dimensions, and to increase the quality of education.
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Conclusion & Impact:Overall, it was determined that the students tend to accept and use technology within the framework of the Technology Acceptance Model.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Turizm · Hibrit Eğitim · Teknoloji Kabul Modeli

Abstract

The rapid change in many processes with the pandemic process is undoubtedly experienced in the education process. Trainings carried out in face-to-face classroom environments make it partially compulsory to switch to the distance education model due to the pandemic, leading to the transformation into a hybrid education model after the pandemic. It is very important to examine the hybrid education model supported by the development of technology in the fields of education, to evaluate and develop the hybrid education model in terms of ease of use and benefit dimensions, and to increase the quality of education. In line with this importance, the aim of this study is to evaluate the perceived usefulness and perceived ease of use of the hybrid education model with the technology acceptance model for students studying tourism at undergraduate and associate degree level. The population of the study consists of five universities in Türkiye that implement hybrid education at the higher education level (Akdeniz University, Dokuz Eylül University, İzmir Kâtip Çelebi University, Muğla Sıtkı Koçman University, and Uşak University). Using the voluntary sampling method, an online questionnaire was administered to the participants and a total of 458 responses were obtained. The participants consisted of 232 female and 226 male students, and the majority of the students were concentrated in the 21–23 age range. The results of the research reveal that the technology acceptance levels of students receiving hybrid tourism education at the higher education level show significant differences in some dimensions according to demographic variables such as gender, age, program of study, year of study, and economic status. Overall, it was determined that the students tend to accept and use technology within the framework of the Technology Acceptance Model.

Özet

Pandemi süreci ile birçok işleyişte yaşanan hızlı değişim, şüphesiz ki eğitim sürecinde de yaşanmaktadır. Yüz yüze sınıf ortamlarında gerçekleştirilen eğitimler, pandemi nedeniyle uzaktan eğitim modeline geçilmesini kısmen zorunlu hale getirerek pandemi sonrasında hibrit eğitim modeline dönüşmesine öncülük etmektedir. Teknolojinin gelişimi ile desteklenen hibrit eğitim modelinin, eğitim alanlarında incelenmesi, hibrit eğitim modelinin kullanım kolaylığı ve yarar boyutlarında değerlendirilerek geliştirilmesi, eğitim niteliğinin artırılması anlamında oldukça önemlidir. Bu önem doğrultusunda, lisans ve ön lisans seviyesinde turizm eğitimi alan öğrencilerin, Teknoloji Kabul Modeli ile hibrit eğitim modeli için algılanan yarar ve algılanan kullanım kolaylığı açısından değerlendirilmesi çalışmanın amacını oluşturmaktadır. Çalışmanın evrenini, Türkiye’de yükseköğretim düzeyinde hibrit eğitim uygulaması gerçekleştiren beş üniversite (Akdeniz Üniversitesi, Dokuz Eylül Üniversitesi, İzmir Kâtip Çelebi Üniversitesi, Muğla Sıtkı Koçman Üniversitesi ve Uşak Üniversitesi) oluşturmaktadır. Gönüllü örnekleme yöntemi kullanılarak katılımcılara çevrim içi anket uygulanmış ve toplam 458 geri dönüş elde edilmiştir. Katılımcılar 232 kadın ve 226 erkek öğrenciden oluşmakta olup öğrencilerin büyük çoğunluğunun 21–23 yaş aralığında yoğunlaştığı görülmektedir. Araştırma sonuçları, yükseköğretim düzeyinde hibrit turizm eğitimi alan öğrencilerin teknoloji kabul düzeylerinin cinsiyet, yaş, eğitim alınan program, öğrenim görülen sınıf ve ekonomik durum gibi demografik değişkenlere göre bazı boyutlarda anlamlı farklılıklar gösterdiğini ortaya koymaktadır. Genel olarak değerlendirildiğinde ise öğrencilerin Teknoloji Kabul Modeli kapsamında teknolojiyi kabul etme ve kullanma eğilimi sergiledikleri belirlenmiştir.

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Cite This Article

Ören, T. Ş., Ören, V. E. (2026). Evaluation of Students Receiving Hybrid Tourism Education at Higher Education Level in Terms of Technology Acceptance Model. Yükseköğretim Dergisi, Cilt: 16 Sayı: 1, 83–100. https://doi.org/10.53478/yuksekogretim.1623662

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