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Journals / Mediterranean Agricultural Sciences / 1993 / Volume: 5-6 Issue: 1-2

The Role of the Extension Agent in the Face to Face Communication

Yüz Yüze İletişimde Yayımcıların Rolü

E. Oktay
T. Kumuk
Pages
139–144
Publication Date
1993-12-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In this paper, focus has been done on the FFC, and that extension agent's role has been discussed.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:More than one way of technology transfer is practiced in extension.
📊
Key Findings & Data:Scholar of extension such as Francis and Rawlins-Branan (1986); Ashby, et al (1990) discuss that FFC is the most effective way of technology transfer, although it is highly costly method of extension.
💡
Conclusion & Impact:In this paper, focus has been done on the FFC, and that extension agent's role has been discussed.
🔬Design:Derleme
📍Scope:Comprehensive Sample
⚙️Variables:İletişim · Yayımcı · Teknoloji transferi

Abstract

More than one way of technology transfer is practiced in extension. Depending on the circumstances extension agent may use one of them or combination of them to reach the farmer more effectively. Face to face communication (FFC) is one of the most important method of extension. Scholar of extension such as Francis and Rawlins-Branan (1986); Ashby, et al (1990) discuss that FFC is the most effective way of technology transfer, although it is highly costly method of extension. Communication techniques is the intrinsic element of FFC and achievement of the communication technique used hinges mainly upon skills of extension agent. In this paper, focus has been done on the FFC, and that extension agent's role has been discussed.

Özet

More than one way of technology transfer is practiced in extension. Depending on the circumstances extension agent may use one of them or combination of them to reach the farmer more effectively. Face to face communication (FFC) is one of the most important method of extension. Scholar of extension such as Francis and Rawlins-Branan (1986); Ashby, et al (1990) discuss that FFC is the most effective way of technology transfer, although it is highly costly method of extension. Communication techniques is the intrinsic element of FFC and achievement of the communication technique used hinges mainly upon skills of extension agent. In this paper, focus has been done on the FFC, and that extension agent's role has been discussed.

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Cite This Article

Oktay, E., Kumuk, T. (1993). The Role of the Extension Agent in the Face to Face Communication. Mediterranean Agricultural Sciences, Volume: 5-6 Issue: 1-2, 139–144. https://ajindex.com/articles/1170929

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References (12)

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