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Journals / Journal of Travel and Tourism Research / 2026 / Cilt: 26 Sayı: 26

Intermediary Role Of Experiental Quality In The Effect Of Patient Satisfaction And Perceived Value On Behavioral Intention In Medical Tourism

Medikal Turizmde Hasta Memnuniyetinin ve Algılanan Değerin Davranışsal Niyet Üzerindeki Etkisinde Deneyimsel Kalitenin Aracılık Rolü

Yağmur Savaşkan(SAKARYA UYGULAMALI BİLİMLER ÜNİVERSİTESİ, LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, TURİZM İŞLETMECİLİĞİ (DR))0000-0003-2464-4815
Şenol Çavuş(SAKARYA UYGULAMALI BİLİMLER ÜNİVERSİTESİ, TURİZM FAKÜLTESİ, REKREASYON YÖNETİMİ BÖLÜMÜ)0000-0002-1994-9721
Pages
90–119
Publication Date
2025-06-30
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Additionally, it was found that patient satisfaction had a positive and significant effect on behavioral intention and experiential quality had a mediating role.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to determine the mediating role of experiential quality in the effect of patient satisfaction on behavioral intention in the medical tourism sector.
📊
Key Findings & Data:Data were obtained from this sample using a survey technique between January 06 2024 and September 07 2024 from private hospitals with health tourism authorization certificates in province Istanbul. 705 surveys were analyzed within the scope of the study.
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Conclusion & Impact:Additionally, it was found that patient satisfaction had a positive and significant effect on behavioral intention and experiential quality had a mediating role.
🔬Design:Survey & Empirical Study
📍Scope:2024 Verileri
⚙️Variables:Medikal turizm · hasta memnuniyeti · algılanan değer

Abstract

The aim of this study is to determine the mediating role of experiential quality in the effect of patient satisfaction on behavioral intention in the medical tourism sector. The universe of the research is tourists who receive service from private hospitals with health tourism authorization certificates in Türkiye. Since the universe volume is large in number, a sample that was represent the universe was determined by the stratified sampling method. Data were obtained from this sample using a survey technique between January 06 2024 and September 07 2024 from private hospitals with health tourism authorization certificates in province Istanbul. 705 surveys were analyzed within the scope of the study. As a result of the study, it was determined that there was a significant relationship between patient satisfaction, behavioral intention and experiential quality. Additionally, it was found that patient satisfaction had a positive and significant effect on behavioral intention and experiential quality had a mediating role.

Özet

Bu çalışmanın amacı, medikal turizm sektöründe hasta memnuniyetinin ve algılanan değerin davranışsal niyete olan etkisinde deneyimsel kalitenin aracılık rolünü belirlemektir. Araştırmanın evreni Türkiye’de sağlık turizmi yetki belgesine sahip özel hastanelerden hizmet alan turistlerdir. Evren hacminin sayıca fazla olması nedeniyle tabakalı örnekleme yöntemi ile evreni temsil edecek örneklem belirlenmiştir. Bu örneklemden veriler, 06 Ocak 2024 – 07 Eylül 2024 tarihleri arasında İstanbul ilinde sağlık turizmi yetki belgeli özel hastanelerden anket tekniği kullanılarak elde edilmiştir. Çalışma kapsamında 705 anket analiz edilmiştir. Çalışmanın sonucunda hasta memnuniyeti ile davranışsal niyet ve deneyimsel kalite arasında anlamlı bir ilişki bulunduğu belirlenmiştir. Ayrıca, hasta memnuniyetinin davranışsal niyet üzerinde pozitif ve anlamlı etkisinin olduğu ve deneyimsel kalitenin aracılık rolünün bulunduğu tespit edilmiştir.

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Cite This Article

Savaşkan, Y., Çavuş, Ş. (2025). Intermediary Role Of Experiental Quality In The Effect Of Patient Satisfaction And Perceived Value On Behavioral Intention In Medical Tourism. Journal of Travel and Tourism Research, Cilt: 26 Sayı: 26, 90–119. https://ajindex.com/articles/1169700

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