Journals / Siyasal: Journal of Political Sciences / 2026 / Issue: 33

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İNTERNET BANKACILIĞINDA MÜŞTERİ TERCİHLERİ ÜZERİNE BİR ARAŞTIRMA

Pages
29–44
Publication Date
2011-12-22
DOI
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Abstract

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Özet

Bu çalisma, internet bankaciliginda tüketici tercihlerini analiz etmeyi, internet bankaciligi islem ve sürec iyle ilgili tüketici tutumlarini etkileyen faktörleri ortaya koymayi ve bu faktörlerin kaynaklari kadar tüketic i tutumunu etkileyen tüketic i kisilik özelliklerini de tanimlamayi amaçlamaktadir. Analiz sonuçlari, bu faktörlerin öneminin tüketic i kisilik özelliklerine göre degistigini ifade etmektedir.

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Cite This Article

Kurtuldu, H. S., Karataş, M. (2011). -. Siyasal: Journal of Political Sciences, Issue: 33, 29–44. https://ajindex.com/articles/1169378

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