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Journals / Beykoz Akademi Dergisi / 2026 / Cilt: 2 Sayı: 1 Özel Sayı

THE PHYSICAL FACILITIES AND SERVICES FOR CHILDREN IN FAMILY HOTELS

AİLE OTELLERİNDE ÇOCUKLARA YÖNELİK FİZİKSEL OLANAKLAR VE HİZMETLER

Mehtap Özkan Buzlu(MERSIN UNIVERSITY)0000-0002-2213-2069
Zeynep Sevgi Balık(SIRNAK UNIVERSITY)0000-0003-1276-4051
Pages
186–198
Publication Date
2022-05-01
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Based on the findings, suggestions were given to hotel businesses that appeal to the family market on issues that should be considered in child-related practices and marketing communications.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:A child-friendly tourism enterprise includes (1) physical facilities and services for children, and (2) employees’ attitudes and behaviors that support children’s development and happy holiday experience.
📊
Key Findings & Data:The information on the web pages of the top 24 family hotels that have been awarded in the family category by TripAdvisor, a world-renowned travel review site in 2020 was subjected to content analysis.
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Conclusion & Impact:Based on the findings, suggestions were given to hotel businesses that appeal to the family market on issues that should be considered in child-related practices and marketing communications.
🔬Design:Review & Systematic Survey
📍Scope:2020 Verileri
⚙️Variables:Çocuk Dostu · Aile · Otel

Abstract

A child-friendly tourism enterprise includes (1) physical facilities and services for children, and (2) employees’ attitudes and behaviors that support children’s development and happy holiday experience. In this study, we focus on the first pillar. This study aims to reveal the physical facilities and services for children in hotels that appeal to the family market. The information on the web pages of the top 24 family hotels that have been awarded in the family category by TripAdvisor, a world-renowned travel review site in 2020 was subjected to content analysis. Findings demonstrated that kids-related amenities in hotels are related to activity areas, activities, baby equipment, room options, kids tab on website, price options, food and beverage options, health and safety and room with toys. Based on the findings, suggestions were given to hotel businesses that appeal to the family market on issues that should be considered in child-related practices and marketing communications.

Özet

Çocuk dostu turizm işletmesi, (1) çocuklara yönelik fiziksel olanaklar ve hizmetler ile (2) çalışanların çocukların gelişimini ve mutlu bir tatil deneyimini destekleyen tutum ve davranışlarını içermektedir. Bu çalışma da, aile pazarına hitap eden otellerde çocuklara yönelik fiziksel olanak ve hizmetleri ortaya çıkarmayı amaçlanmaktadır. İkincil verilerden yararlanılan çalışmada, 2020 yılında dünyaca ünlü bir seyahat yorum sitesi olan TripAdvisor tarafından aile kategorisinde ödüle layık görülen ilk 24 aile otelinin web sayfalarındaki bilgiler içerik analizine tabi tutulmuştur. Bulgular, otellerde çocuklara yönelik olanakların aktivite alanları, aktiviteler, bebek ekipmanları, oda seçenekleri, web sitesindeki çocuklar sekmesi, fiyat seçenekleri, yiyecek ve içecek seçenekleri, sağlık-güvenlik ve oyuncaklı oda ile ilgili olduğunu göstermiştir. Elde edilen bulgulara dayalı olarak, aile pazarına hitap eden otel işletmelerine çocuklarla ilgili uygulamalarda ve pazarlama iletişiminde dikkat edilmesi gereken hususlara ilişkin önerilerde bulunulmuştur.

🔖

Cite This Article

Buzlu, M. Ö., Balık, Z. S. (2022). THE PHYSICAL FACILITIES AND SERVICES FOR CHILDREN IN FAMILY HOTELS. Beykoz Akademi Dergisi, Cilt: 2 Sayı: 1 Özel Sayı, 186–198. https://doi.org/10.14514/BYK.m.26515393.2022.sp/ 186-198

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