AI Summary & Key Takeaways
AI InsightThe results indicate that CPI has a positive and direct effect on EP.
📌 3 Key Takeaways
Abstract
The present research investigates how creative personal identity (CPI) impacts employee performance (EP). Additionally, it evaluates the parallel mediating role of three distinct dimensions of happiness at work: work engagement, job satisfaction, and affective commitment. Data collection was conducted using a web-based questionnaire administered to 423 professionals working in both public and private sectors in Türkiye. Hypotheses were tested using a parallel mediation model with seven control variables. The results indicate that CPI has a positive and direct effect on EP. Among the three mediators, only work engagement was found to be a significant partial mediator between CPI and EP. The mediating effects of job satisfaction and affective commitment were not significant. Consequently, the study highlights that the sub-dimensions of happiness at work play differing roles in shaping behavioral outcomes. Work engagement serves as the key mechanism through which creative self-perception translates into higher performance. Practically, organizations should focus on fostering work engagement rather than relying solely on job satisfaction and affective commitment.