SavedAdd your journal

Journals / Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2026 / Cilt: 29 Sayı: 3

THE EFFECTS OF CONSUMERS’ DECISION MAKING STYLES ON ONLINE SHOPPING CART ABANDONMENT

TÜKETİCİLERİN KARAR VERME TARZLARININ SANAL ALIŞVERİŞ SEPETİNİ TERK ETMELERİNE ETKİSİ

Esra Öztürk(MERSİN ÜNİVERSİTESİ)0000-0001-7463-088X
Ayşe Şahin(MERSİN ÜNİVERSİTESİ)0000-0001-7006-3072
Pages
70–90
Publication Date
2020-10-26
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Moreover it was found that frequency of online buying and gender other factors affect shopping cart abandonment.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In recent years, socio-economic developments have led consumers to attach more importance to buy online shopping especially apparel products.
📊
Key Findings & Data:In this research, the effects of consumers’ decision making styles on consumers’ shopping cart abandonment was investigated via analysis of questionnaires administered to 402 convenience sampling respondents.
💡
Conclusion & Impact:Moreover it was found that frequency of online buying and gender other factors affect shopping cart abandonment.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Online alışveriş · tüketici karar tarzları · alışveriş sepetini terk etme

Abstract

In recent years, socio-economic developments have led consumers to attach more importance to buy online shopping especially apparel products. Moreover, in terms of marketers, it has become tempting to investigate the consumers' online buying behaviors. In this research, the effects of consumers’ decision making styles on consumers’ shopping cart abandonment was investigated via analysis of questionnaires administered to 402 convenience sampling respondents. As a result, there is significant negative relationship between online shopping cart abandonment and price consciousness, impulsiveness, confused by over-choice, brand consciousness dimensions of consumer decision making styles. Moreover it was found that frequency of online buying and gender other factors affect shopping cart abandonment. One of the most remarkable findings in this research is found that there is a moderation effect of current purchase intention between frequency of online buying and shopping cart abandonment.

Özet

Son yıllardaki sosyo-ekonomik gelişmeler tüketicilerin özellikle kıyafet sektöründe daha çok online alışveriş yapmalarına sebep olurken, online satın alma davranışlarının araştırılması pazarlamacılar açısından cazip hale gelmiştir. Tüketicilerin karar verme tarzlarının sanal alışveriş sepetini terk etmelerine etkisinin araştırıldığı bu çalışmada, 402 kişiye kolayda örnekleme yöntemi kullanılarak anketler uygulanmıştır. Sonuç olarak çeşit karmaşası yaşayan, düşünmeden alışveriş yapan, fiyat odaklı ve marka odaklı tüketicilerin sanal alışveriş sepetini daha çok terk ettikleri saptanmıştır. Online satın alma sıklığı ve cinsiyetin de sanal alışveriş sepetini terk etme üzerinde anlamlı bir etkisi bulunmaktadır. Düzenleyici değişken olarak anında satın alma niyeti yükseldikçe, tüketicilerin online satın alma sıklıkları ile sanal alışveriş sepetinden vazgeçmeleri arasındaki negatif yönlü ilişkinin daha kuvvetli olduğu bulunmuştur.

🔖

Cite This Article

Öztürk, E., Şahin, A. (2020). THE EFFECTS OF CONSUMERS’ DECISION MAKING STYLES ON ONLINE SHOPPING CART ABANDONMENT. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 29 Sayı: 3, 70–90. https://doi.org/10.35379/cusosbil.626470

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (33)

  1. Arnold, M. J. ve Reynolds, K. E. (2003). Hedonic shopping motivations. Journal of Retailing, 79 (2): 77–95.
  2. Bridges E, Florsheim R. (2008). Hedonic and utilitarian shopping goals: the online experience. Journal of Business Research, 61(4): 309–14.
  3. Burgress, B., Yaoyuneyong, G., Gibbs, S. (2014). gender, self-construal and impulse buying behavior of young Thai consumers. Asian Journal of Business Research, 4 (1): 1-15.
  4. Charney, T. ve Greenberg, B. S. (2001). Uses and gratifications of the Internet. In: Lin CA, Atkin D, editors. Communication Technology and Society Audience Adoption and Uses. Cresskill, NJ: Hampton: 353–78.
  5. Cho, J. (2004). Likelihood to abort an online transaction: influences from cognitive evaluations, attitudes, and behavioral variables. Information & Management, 41: 827-838.
  6. Cho, C.H., Kang, J., Cheon, H. J. (2006). Online shopping hesitation. Cyberpsychology & Behavior, 9(3): 261–274.
  7. Close, A. G. ve Kukar-Kinney, M. (2010). Beyond buying: motivations behind consumers' online shopping cart use. Journal of Business Research, 63(9-10): 986-992.
  8. Coppola, J. ve Sousa, K. (2008). Characteristics affecting the abandonment of e-commerce shopping carts – a pilot study. Northeast Decision Sciences Institute Proceedings: 384-389.
  9. Fan, J. X. ve Xiao, J. (1998). Consumer decision making styles of young-adult Chinese. The Journal of Consumer Affairs, 32(2): 275-294.
  10. Festinger, L. (1957). A theory of cognitive dissonance, Evanston, IL: Row & Peterson.
  11. Goldwyn, C. (2003). The art of the cart, Vividence Corporation Report. [http://www.keynote.com/downloads/cem/wp_stop_losing_customers.pdf]
  12. Hafstrom, L. L., Jung-Sook, C., Young-Sook, C. (1992). Consumer-decision making styles: comparison between united states and Korean young consumers. The Journal of Consumer Affairs, 26(1): 46-158.
  13. Holbrook, M. B. ve Hirschman, E. C. (1982). The experiential aspects of consumption: consumer fantasies, feelings, and fun. The Journal of Consumer Research, 9(2): 132–140. doi:10.1086/208906.
  14. Kukar-Kinney, M. ve Close, A. G. (2010). The determinants of consumers' online shopping cart abandonment, Journal of the Academy of Marketing Science, 38(2): 240–250.
  15. Luo X.(2010). Uses and gratifications theory and e-consumer behaviors: a structural equation modeling study, Journal of Interactive Advertesing, 2(2): 34-41.
  16. Magill, K. (2005). Building a better shopping cart. Multichannel Merchant, 1(8): 18–19.
  17. Maxwell S, Maxwell N. (2001). Channel reference prices: the potentially damaging effects of napster. Proceedings of the 2001 Fordham University Behavioral Pricing Conference, vol. 32.
  18. Mitchell, V., Walsh, G. (2004). Gender differences in German consumer decisionmaking styles, Journal of Consumer Behaviour. 3(4): 331-346.
  19. Nedungadi, P. (1990). Recall and consumer consideration sets: influencing choice without altering brand evaluations. The Journal of Consumer Research, 17(4): 263–276.
  20. Nelson, R. A., Cohen, R., Rasmussen, F. R. (2007). An analysis of pricing strategy and price dispersion on the internet. Eastern Economic Journal, 33(1): 95–110.
  21. Odom, M.D., Kumar, A., Saunders, L. (2002). Web assurance seals: how and why they influence consumers’ decisions. Journal of Information Systems, 16 (2): 231-50.
  22. Oliver, R. L., Shor, M. (2003). Digital redemption of coupons: satisfying and dissatisfying effects of promotion codes. Journal of Product and Brand Management, 12(2): 121–134. doi:10.1108/10610420310469805.
  23. Punjand G., Moore R. (2009). Information search and consideration set formation in a web-based store environment. Journal of Business Research, 62(6):644–50.
  24. Rajamma, R.K., Paswan, A. K, Hossain, M. M. (2009). Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience. Journal of Product & Brand Management, 18(3): 188-197.
  25. Ranganathan, C. ve Ganapathy, S. (2002). Key dimensions of business-to-business web sites. Information and Management, 39: 457-65.
  26. Rewick, J. (2000). Clinching the holiday e-sale: some 65% of online shopper's bolt at the checkout point; e-tailers try to keep them. Wall Street Journal, B1. October 9.
  27. Tong, X. (2010). A cross-national investigation of an extended technology acceptance model in the online shopping context. International Journal of Retail & Distribution Management, 38(10): 742-759.
  28. Velicer, W. F. ve Fava, J. L. (1998). Effects of variable and subject sampling on factor pattern recovery. Psychological Methods, 3(2): 231-251.
  29. Walsh, G., Mitchell, V. W., Thurau, T. H. (2001). German consumer-decision making styles. The Journal of Consumer Affairs, 35(1): 73-95.
  30. Wesley, S., LeHew, M., Woodside, A.G. (2006). Consumer decision-making styles and mall shopping behavior: building theory using exploratory data analysis and the comparative method. Journal of Bussiness Research, 59 (5): 535–548.
  31. Wolfinbarger, M. ve Gilly, M.C. (2001). Shopping online for freedom, control and fun. California Management Review, 43(2): 34-55.
  32. TÜİK (2018). Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması 2018. Sayı: 27819
  33. TÜİK (2017). Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması 2017. Sayı: 24862