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Journals / Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi / 2026 / Cilt: 15 Sayı: 2

Sosyal medyada yer alan fikir liderlerinin ve fikir arayanların karar verme tarzlarının incelenmesi

Analysıs of decısıon makıng styles of socıal medıa opınıon leaders and seekers

Özge Özgen
Duman Sümeyra Kurt
Pages
253–266
Publication Date
2013-03-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result, ten different decision making styles were found and the analysis confirm that several styles differ for high and low “social media opinion leaders” and “social media opinion seekers”.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Theory and practice both recognize the importance of opinion leadership and seeking constructs within informational interpersonal interaction.
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Key Findings & Data:However, researches in this area do not concentrate on profiling social media opinion leaders and seekers.
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Conclusion & Impact:As a result, ten different decision making styles were found and the analysis confirm that several styles differ for high and low “social media opinion leaders” and “social media opinion seekers”.
🔬Design:Makale
📍Scope:Comprehensive Sample
⚙️Variables:Tüketici Tarzları Ölçeği · Sosyal Medya · Fikir Liderleri/Arayanlar.

Abstract

Theory and practice both recognize the importance of opinion leadership and seeking constructs within informational interpersonal interaction. However, researches in this area do not concentrate on profiling social media opinion leaders and seekers. The purpose of this study is to describe the decision-making styles of social media opinion leaders and seekers via Consumer Styles Inventory. The empirical application is carried out on a sample of 257 undergraduate students. As a result, ten different decision making styles were found and the analysis confirm that several styles differ for high and low “social media opinion leaders” and “social media opinion seekers”.

Özet

Teori ve pratikteki uygulamalar, fikir liderliği ve fikir arama kavramlarının kişilerarası bilgilendirici etkileşimindeki önemini vurgulamaktadır. Buna karşın, bu alandaki literatür sosyal medyada yer alan fikir liderlerinin ve fikir arayanların profilini çıkarma konusuna odaklanmamıştır. Bu çalışmanın amacı, Tüketici Tarzları Ölçeği'ni kullanarak sosyal medyada yer alan fikir liderlerinin ve fikir arayanların karar verme tarzlarını belirlemektir. Çalışmanın ampirik uygulaması 257 lisans öğrencisinden oluşan bir örneklem üzerinde gerçekleştirilmiştir. Sonuç olarak, on farklı karar verme tarzı ortaya çıkarılmış ve bu karar verme tarzlarının bir kısmının yüksek düzeyde ve düşük düzeyde “sosyal medyada fikir liderleri” ve “sosyal medyada fikir arayanlar”a göre farklılaştığı görülmüştür.

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Cite This Article

Özgen, Ö., Kurt, D. S. (2013). Sosyal medyada yer alan fikir liderlerinin ve fikir arayanların karar verme tarzlarının incelenmesi. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Cilt: 15 Sayı: 2, 253–266. https://ajindex.com/articles/1139050

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