Journals / Ankara Üniversitesi SBF Dergisi / 2026 / Cilt: 64 Sayı: 02

SERBEST MUHASEBECİLİK VE SERBEST MUHASEBECİ MALİ MÜŞAVİRLİK SEKTÖRÜNDE YAŞAM BOYU DEĞERİNİN HESAPLANMASI ÜZERİNE BİR SAHA ARAŞTIRMASI

Pages
185–212
Publication Date
2009-02-01
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
🔖

Cite This Article

Yapraklı, Ş., Keser, E. (2009). SERBEST MUHASEBECİLİK VE SERBEST MUHASEBECİ MALİ MÜŞAVİRLİK SEKTÖRÜNDE YAŞAM BOYU DEĞERİNİN HESAPLANMASI ÜZERİNE BİR SAHA ARAŞTIRMASI. Ankara Üniversitesi SBF Dergisi, Cilt: 64 Sayı: 02, 185–212. https://doi.org/10.1501/SBFder_0000002108

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (48)

  1. ALTINTAā, Hakan (2006), MüĂteri Sermayesi Yönetimi (Bursa: Alfa Aktüel).
  2. ALTUNTUþ, Kaan (2005), “MüĂteri ĀliĂkileri Yönetimi ve Web Tabanl× Hasar Yönetim Sistemi Yaz×O×P×Q×n MüĂteri Āstekleri Doÿrultusunda GeliĂtirilmesine Yönelik Bir Uygulama,” (Marmara Üniversitesi, Fen Bilimleri Enstitüsü, Yay×nlanmam×Ă Yüksek Lisans Tezi, Āstanbul).
  3. BEJOU, David/KEININGHAM Timothy L./AKSOY, Lerzan (2006), Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits (United States of America: Best Business Books).
  4. BERGER, Paul D./NASR, Nada I. (1998), “Customer Lifetime Value: Marketing Models and Applications,” Journal of Interactive Marketing, 12/1: 17–29.
  5. BECHWATI, Nada Nasr/ESHGHI, Abdolreza (2005), “Customer Lifetime Value Analysis: Challenges and Words of Caution,” Marketing Management Journal, 15/2: 87–97.
  6. BAUER, Hans H./HAMMERSCHMIDT, Maik (2005), “Customer-Based Corporate Valuation Integrating the Concepts of Customer Equity and Shareholder Value,” Management Decision, 43/3: 331–348.
  7. BAUER, Hans H./HAMMERSCHMIDT, Maik/BRAEHLER, Matthias (2003), “The Customer Lifetime Value Concept and Its Contribution to Corporate Valuation,” Yearbook of Marketing and Consumer Research, 1: 47–66.
  8. &ĀVELEK, AyĂen (2004), “Konaklama ĀĂletmelerinde MüĂteri ĀliĂkileri Yönetimi’nin ĀĂletme Performans×na Etkisi,” (Selçuk Üniversitesi, Sosyal Bilimler Enstitüsü, Yay×nlanmam×Ă Yüksek Lisans Tezi, Konya).
  9. CHING, W-K./NG, MK/ WONG, K-K/ALTMAN, E. (2004), “Customer Lifetime Value: Stochastic Optimization Approach,” Journal of the Operational Research Society, 55: 860–868.
  10. COKINS, Gary. (2006), “Measuring Customer Value: How BPM Support Beter Marketing Decisions,” Business Performance Management Magazine, 4/1: 13–18.
  11. COLLINGS, D./N. Baxter (2005), “Valuing Customer”, BT Technology Journal, 23/3: 24–29.
  12. EVANS, Martin/O’MALLEY, Lisa/PATTERSON, Maurice (2004), Exploring Direct and Relationship Marketing (Great Britain: Thomson Learning).
  13. GELBRICH, Katja/NAKHAEIZADEH, Reza (2000), “Value Miner: A Data Mining Environment for the Calculation of the Customer Lifetime Value with Application to the Automotive Industry,” DE MANTARAS, R. Lopez/ PLAZA, E. (eds.), ECML 2000, LNAI 1810:154–161.
  14. GLOY, Brent A./AKRIDGE, Jay T./PRECKEL, Paul V. (1997), “Customer Lifetime Value: An Application in the Rural Petroleum Market,” Agribuness, 13/3: 335–347.
  15. GUPTA, Sunil./LEHMANN, Donald R. (2003), “Customers As Assets,” Journal of Interactive Marketing, 17/1: 9–24.
  16. GUPTA, Sunil/LEHMANN, Donald R. (2005), Managing Customers As Investment The Strategic Value of Customers in the Long Run (United States of America: Wharton School Publishing).
  17. GUPTA, Sunil/HANSSENS, Dominique/HARDIE, Bruce/KAHN, William/ KUMAR, V./LIN, Nathaniel/RAVISHANKER, Nalini/SRIRAM, S. (2006), “Modeling Customer Lifetime Value,” Journal Service Research, 9/2: 139–155.
  18. GURċU, CČlin/RANCHHOD, Ashok (2002), “How to Calculate the Value of A Customer Measuring Customer Satisfaction: A Platform for Calculating, Predicting and Increasing Customer Profitability,” Journal of Targeting, Measurement and Analysis for Marketing, 10/3: 203–219.
  19. HATĀPOþLU, IĂ×l (2000), “Otel ĀĂletmelerinde ĀliĂkisel Pazarlama ve Kemer Bölgesindeki Otel ve Tatil Köylerinde ĀliĂkisel Pazarlama Uygulamalar× Üzerine Bir AraĂW×rma”, (Anadolu Üniversitesi, Sosyal Bilimler Enstitüsü, Yay×nlanmam×Ă Yüksek Lisans Tezi, EskiĂehir).
  20. HOEKSTRA, Janny C./HUIZINGH, Eelko K. R. E. (1999), “The Lifetime Value in Customer-Based Marketing,” Journal of Market Focused Management, 3: 257–274.
  21. HUGHES, Arthur M. (1994), Strategic Database Marketing (England: McGraw-Hill Companies).
  22. HWANG, Hyunseok/JUNG, Taesoo/SUH, Euiho (2004), “An LTV Model and Customer Segmentation Based on Customer Value: A Case Study on the Wireless Telecommunication Industry,” Expert Systems with Applications, 26: 181–188.
  23. JAIN, Dipak/SINGH, Singh Siddhartha (2002), “Customer Lifetime Value Reseacrh in Marketing: A Review and Future Directions,” Journal of Interactive Marketing, 16/2: 34–45.
  24. KANDELL, Jackie (2000), “CRM, ERM, One-to-One-Decoding Relationship Management Theory And Technology,” Trust & Estates, 139/4: 49–53.
  25. KESER, Ercan (2008), “MüĂteri YaĂam Boyu Deÿerinin Analizi: Erzurum’daki Serbest Muhasebeci ve Mali MüĂavirler Üzerinde Bir Uygulama,” (Atatürk Üniversitesi, Sosyal Bilimler Enstitüsü, Yay×nlanmam×Ă Yüksek Lisans Tezi, Erzurum).
  26. KUMAR, V./RAMANI, Girish/BOHLING, Timothy (2004), “Customer Lifetime Value Approaches and Best Practice Applications,” Journal of Interactive Marketing,18/3: 60–72.
  27. KUMAR, V./GEORGE, Morris (2007), “Measuring and Maximizing Customer Equity: A Critical Analysis,” Journal of Academy of Marketing Science, 35: 157–171.
  28. NOONE, Breffini M./KIMES, Sheryl E./RENAGHAN, Leo M. (2003), “Integrating Customer Relationship Management and Revenue Management: A Hotel Pespective,” Journal of Revenue and Pricing Management, 2/1: 7–21.
  29. ODABAāI, Yavuz (2004), Sat×Ăta ve Pazarlamada MüĂteri ĀliĂkileri Yönetimi (EskiĂehir: Sistem Yay×nc×O×k).
  30. ONUR, Aytuÿ (2005), “MüĂteri Sermayesi Yönetimi”, (Uludaÿ Üniversitesi, Sosyal Bilimler Enstitüsü, Yay×nlanmam×Ă Doktora Tezi, Bursa).
  31. PEPPERS, Don./ROGERS, Martha (2004), Managing Customer Relationships A Strategic Framework (United States of America: John Wiley & Sons, Inc.).
  32. PREIFER, Philip E./HASKINS, Mark E. /CONROY, Robert M. (2005), “Customer Lifetime Value, Customer Profitability, and the Treatment of Acquisition Spending,” Journal of Managerial Issues, 17/1: 11–25.
  33. REINARTZ, Werner Josef (1999), “Customer Lifetime Value Analysis: An Integrated Emprical Framework for Measurement and Explanation,” (Houston University, The Faculty of the College of Business Administration, Doctor of Philosophy).
  34. REINARTZ, Werner J./KUMAR, V. (2000), “On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing,” Journal of Marketing, 64/4: 17–35.
  35. ROSSET, Saharon./NEUMANN, Einat /EICK, Uri/VATNIK, Nurit (2003), “Customer Lifetime Value Models for Decision Support,” Data Mining and Knowledge Discovery, 7: 321–339
  36. SCHNEIDER, Gülp×nar Kelemci/SAþLAM, Damla (2007), “MüĂteri YaĂam Boyu Deÿeri Hesaplama Modelleri ve Model DeÿLĂkenlerine Genel Bir Bak×Ă,” Pazarlama Dünyas× Dergisi, 21/5: 32–38.
  37. SINGH, Siddharth Shekhar (2003) “Customer Lifetime Value Analysis,” (Nortwestern Universitity, Field of Marketing, Doctor of Philosophy, Evanston, Illinois).
  38. STAHL, Heinz K./MATZLER, Kurt /HINTERHUBER, Hans H. (2003), “Linking Customer Lifetime Value with Shareholder Value,” Industrial Marketing Management, 32: 267–279.
  39. TAROKH, Mohammad J./SEKHAVAT, Ayd×n Akbari (2006), “LTV Model in Consultant Sector. Case Study: Mental Health Clinic,” Behaviour & Information Technology, 25/5: 399–405.
  40. WATSON, Lisa/ Sudhir H. Kale (2003), “Know When to Hold Them: Applying the Customer Lifetime Value Concept to Casino Table Gaming,” International Gambling Studies, 3/1: 89–101.
  41. WU, Lihua/LIU, Lu/LI Jing (2005), “Evaluating Customer Lifetime Value for Customer Recommendation,” School of Economics & Management, Beihang Universtiy: 138–143.
  42. VILLANUEVA, Julian (2003), “Acquisition Channels and Price Discrimination in A Customer Equity Framework,” California University, Los Angeles.
  43. http://management.bu.edu/academics/departments/mk.html
  44. http://www.ba.metu.edu.tr/~manclub/yayinlar/glokal/pazarlama/musteri.html
  45. http://www.marketingmo.com/resources/customer_value.aspx
  46. http://www.tcmb.gov.tr/
  47. http://www.voxinc.com/customer-experience-calculators/calculate-customer-retentionrate.htm
  48. ALTUNTUþ, Kaan (2005), “MüĂteri ĀliĂkileri Yönetimi ve Web Tabanl× Hasar Yönetim Sistemi Yaz×O×P×Q×n MüĂteri Āstekleri Doÿrultusunda GeliĂtirilmesine Yönelik Bir Uygulama,” (Marmara Üniversitesi, Fen Bilimleri Enstitüsü, Yay×nlanmam×Ă Yüksek Lisans Tezi, Āstanbul).