SavedAdd your journal

Journals / Türkiye Mesleki ve Sosyal Bilimler Dergisi / 2025 / Cilt: 7 Sayı: 19 Özel Sayı

THE IMPACT OF PRODUCT RISK, FINANCIAL RISK, SOCIAL RISK, SECURITY RISK AND TIME RISK ON ONLINE SHOPPING BEHAVIOR: AN EMPERICAL STUDY OF AL-RAYAN ELECTRONIC SHOPPING SITE IN IRAQ

Duaa Ghazi Halob
Pages
149–158
Publication Date
2025-06-30
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The study reached a set of results, including a statistically significant negative impact of perceived risks, which include product, financial, social, time, and security risks, on online shopping behavior.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Consumers primarily seek to be smart decision-makers by carefully studying alternatives to reduce risks.
📊
Key Findings & Data:Consumers, especially in developing countries who use the internet and online shopping infrequently, are significantly aware of the risks associated with online shopping.
💡
Conclusion & Impact:The study reached a set of results, including a statistically significant negative impact of perceived risks, which include product, financial, social, time, and security risks, on online shopping behavior.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Online shopping behavior · perceived risks · product risks

Abstract

Consumers primarily seek to be smart decision-makers by carefully studying alternatives to reduce risks. Consumers, especially in developing countries who use the internet and online shopping infrequently, are significantly aware of the risks associated with online shopping. According to research, as a result, online trade and purchasing processes have not yet reached the expected levels. For online sales and purchases to thrive and for e-commerce to reach the required levels, online marketers must first recognize the perceived risks that concern online shoppers. In this context, this study aims to explore the extent to which perceived risks affect online shopping behavior. The study reached a set of results, including a statistically significant negative impact of perceived risks, which include product, financial, social, time, and security risks, on online shopping behavior.

🔖

Cite This Article

Halob, D. G. (2025). THE IMPACT OF PRODUCT RISK, FINANCIAL RISK, SOCIAL RISK, SECURITY RISK AND TIME RISK ON ONLINE SHOPPING BEHAVIOR: AN EMPERICAL STUDY OF AL-RAYAN ELECTRONIC SHOPPING SITE IN IRAQ. Türkiye Mesleki ve Sosyal Bilimler Dergisi, Cilt: 7 Sayı: 19 Özel Sayı, 149–158. https://ajindex.com/articles/1067215

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (18)

  1. Abdul Basit Al-Khalidah, (2023), The relationships between perceived risks and online shopping behavior during the COVID-19 pandemic: Online trust as a mediator, 5(10), 23-36.
  2. Akram Ansari and Fawzi Junaid (2020) Hungry? Let's order on mobile! A study of mobile fast food commerce in China. J Retail Consumption Serv 56:102142
  3. Al-Rayan Company. (2022). About us. Retrieved from https://alrayan.com
  4. Al-Saray, A. A., Abdulla, F. S., & Alwan, A. K. (2021). E-commerce growth in Iraq: Trends, opportunities, and challenges. Iraqi Journal of Business and Economics, 45(2), 77-91. https://doi.org/10.1001/iraqi.jbe.2021
  5. Crespo, A. H., del Bosque, I. R., & de los Salmones Sanchez, M. M. G. (2021). The influence of perceived risk on consumer trust in online shopping. Journal of Retailing and Consumer Services, 59, 102380. https://doi.org/10.1016/j.jretconser.2021.102380
  6. Dea Nita Permatasari,(2023), The Effect of Perceived Risk on Consumer’s Online Purchase Intention at Zalora for Muslim Clothing Product,23(17),119-133.
  7. Guo M, Tan CL, Wu L, Peng J, Ren R, Chiu C-H (2021a) Determinants of intention to purchase bottled water based on business online strategy in china: the role of perceived risk in the theory of planned behavior. Int J Environ Res Public Health 18(20):10729.
  8. Habib Asaad and Hamdna. (2021). The impact of perceived risks on consumers' acceptance of technology in adopting online grocery amidst the COVID-19 pandemic. Sustainability, 13(18), 10221.
  9. Hanin Nagham Al-Din and Mahmoud Al-Dulaimi, (2023), The impact of digital marketing via email and social media on companies' performance: An applied study on Asiacell Telecommunications Company in Iraq.
  10. Hoffman, D. L., Novak, T. P., & Peralta, M. (2019). Building consumer trust online. Communications of the ACM, 42(4), 80-85. https://doi.org/10.1145/299157.299166
  11. Hwang J, Choe JYJ (2019) Exploring perceived risk in building successful drone food delivery services. Int J Contemp Hosp Manag 32(5):1775–1794.
  12. Kamalul Ariffin, S., Mohan, T., & Goh, Y. N. (2018). Influence of consumers’ perceived risk on consumers’ online purchase intention. Journal of Research in Interactive Marketing, 12(3), 309–327. https://doi.org/10.1108/JRIM-11-2017-0100
  13. Kim, J., & Forsythe, S. (2020). Adoption of the internet for online shopping. Electronic Commerce Research and Applications, 9(3), 297-310. https://doi.org/10.1016/j.elerap.2020.03.001
  14. Lee, K. C., & Turban, E. (2021). A trust model for consumer internet shopping. International Journal of Electronic Commerce, 6(1), 75-91. https://doi.org/10.1080/10864415.2021.128042
  15. Martin, P., & Murphy, C. (2020). The changing landscape of online retail. Journal of Retailing, 96(2), 184-199. https://doi.org/10.1016/j.jretail.2020.05.002
  16. Munikrishnan U., Huang K., Mamun A., & Hayat N. (2021). Perceived risk, trust, and online purchase intention among Malaysians. Business Perspectives and Research.
  17. Sharma, P. (2020). The digital transformation of consumer behavior: Exploring online shopping patterns. Journal of Global Marketing, 34(1), 29-45. https://doi.org/10.1080/08911762.2020.1701986
  18. World Bank. (2022). Iraq e-commerce report 2022. Retrieved from https://www.worldbank.org/iraq-ecommerce