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Journals / Türkiye Mesleki ve Sosyal Bilimler Dergisi / 2025 / Cilt: 7 Sayı: 19 Özel Sayı

A QUALITATIVE STUDY ON THE PROBLEMS FACED BY HEALTH ENTREPRENEURS IN MARKETING

Amel Mahmood Ali Alobaidi
Pages
1–9
Publication Date
2025-06-30
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

This study emphasizes that to overcome these challenges, healthcare entrepreneurs must comply with regulations, develop customized marketing strategies tailored to their target audience, effectively utilize digital marketing tools, collaborate with major healthcare organizations, and develop business plans that attract investors.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to identify the current status and proposed solutions by focusing on the challenges faced by healthcare entrepreneurs in the marketing field.
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Key Findings & Data:Using qualitative research methods, interviews with 12 healthcare entrepreneurs revealed that healthcare entrepreneurs face significant obstacles in reaching their target audience, complying with regulations, competing with them, securing institutional partnerships, and securing investment.
💡
Conclusion & Impact:This study emphasizes that to overcome these challenges, healthcare entrepreneurs must comply with regulations, develop customized marketing strategies tailored to their target audience, effectively utilize digital marketing tools, collaborate with major healthcare organizations, and develop business plans that attract investors.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Regulation · Digital Marketing · Investment

Abstract

This study aims to identify the current status and proposed solutions by focusing on the challenges faced by healthcare entrepreneurs in the marketing field. Using qualitative research methods, interviews with 12 healthcare entrepreneurs revealed that healthcare entrepreneurs face significant obstacles in reaching their target audience, complying with regulations, competing with them, securing institutional partnerships, and securing investment. Strict regulations in the sector complicate market entry, while the complexity of reaching their target audience also constrains their marketing efforts. Furthermore, the competitive environment dominated by large corporations and the bureaucratic processes of institutional structures create significant challenges for startups. This study emphasizes that to overcome these challenges, healthcare entrepreneurs must comply with regulations, develop customized marketing strategies tailored to their target audience, effectively utilize digital marketing tools, collaborate with major healthcare organizations, and develop business plans that attract investors.

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Cite This Article

Alobaidi, A. M. A. (2025). A QUALITATIVE STUDY ON THE PROBLEMS FACED BY HEALTH ENTREPRENEURS IN MARKETING. Türkiye Mesleki ve Sosyal Bilimler Dergisi, Cilt: 7 Sayı: 19 Özel Sayı, 1–9. https://ajindex.com/articles/1067201

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