SavedAdd your journal

Journals / Anadolu Üniversitesi Sosyal Bilimler Dergisi / 2014 / Cilt: 14 Sayı: 4

Providing Digital Cooperation with Interactive Media Steer: The Use of QR Codes

Etkileşimli Ortam Yönlendirmeleri ile Dijital İşbirliğinin Sağlanması: Dergilerde QR Kod Kullanımı

Yrd. Doç. Dr. Burçin İspir
Pages
25–41
Publication Date
2014-12-01
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the findings, it can be said that the use of QR codes in magazines are in a rapid upward trend.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study defines the quality and quantity of interactive media steers in magazines.
📊
Key Findings & Data:In this study, content analyses were conducted to magazines in three different categories, which published in the year of 2012.
💡
Conclusion & Impact:According to the findings, it can be said that the use of QR codes in magazines are in a rapid upward trend.
🔬Design:Araştırma Makalesi
📍Scope:2012 Verileri
⚙️Variables:Etkileşimli Ortam Yönlendirmeleri · QR Kod · Dijital Medya

Abstract

This study defines the quality and quantity of interactive media steers in magazines. Uses of web pages, social media, QR codes and mobile applications steers have become widespread in printed materials, which are in the traditional media category. With these kinds of applications in printed materials, the readers can be received additional information by directing to digital media. The aim of this study is to reveal in what ways the magazine readers directs to the digital world. In this context, the prevalence was analyzed by the use of QR (Quick Response) codes. In this study, content analyses were conducted to magazines in three different categories, which published in the year of 2012. In the content analyses, the qualıty and quantıty of interactive media steer in the magazines were analyzed. According to the findings, it can be said that the use of QR codes in magazines are in a rapid upward trend.

Özet

Bu çalışma, dergilerdeki dijital ek bilgi yönlendirmelerinin niteliğini ve niceliğini tanımlamaktadır. Geleneksel medya kategorisindeki basılı araçlarda son yıllarda web sayfası adresi, sosyal medya, QR kod, mobile uygulama kullanımı yaygınlaşmaya başlamıştır. Basılı materyallerde yer alan bu türden uygulamalar ile okuyucular dijital ortamlara yönlendirilerek gereksinim duyabilecekleri ek bilgileri alabilmektedirler. Çalışmanın amacı dergi okuyucularının dijital dünyaya hangi yöntemlerle yönlendirildiğini ortaya koymaktır. Bu bağlamda kare barkod olarak da ifade edilen QR (Quick Response) kod kullanımının yaygınlığı analiz edilmiştir. Çalışma kapsamında 2012 yılında yayımlanmış 3 farklı kategoride yer alan dergilere yönelik içerik analizi yapılmıştır. İçerik analizinde, dergilerde etkileşimli ortam yönlendirmelerinin niteliği ve niceliği analiz edilmiştir. Analiz sonucunda elde edilen bulgular doğrultusunda QR kod uygulamasının kullanımının hızlı bir yükseliş eğilimi içerisinde olduğu söylenebilmektedir.

🔖

Cite This Article

İspir, Y. D. D. B. (2014). Providing Digital Cooperation with Interactive Media Steer: The Use of QR Codes. Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt: 14 Sayı: 4, 25–41. https://doi.org/10.18037/ausbd.65459

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (19)

  1. Altunışık,R., Coşkun R., Bayraktaroğlu S. ve Yıldırım E., (2005). Sosyal Bilimlerde Araştırma Yöntemle- ri. (4.Baskı). Sakarya: Sakarya Kitabevi.
  2. Azuma, R., Baillot, Y., Behringer, R., Feiner, S., Julier, S ve MacIntrye, B., (2001). Recent Advances in Aug- mented Reality. IEEE Computer, Graphics and App- lications. November/December (s.34-47).
  3. Berger, A.A (2000). Media and Communication Rese- arch Methods. California, USA:Sage
  4. Bergig, O., Hagbi, N., El-Sana, J., Kedem, K., ve Bil- linghurst, M. (2011). In-Place Augmented Reality. Virtual Reality, 15 (s.201-212).
  5. Carmichael, G., Biddle, R., ve Mould, D. (2012). Un- derstanding the Power of Augmented Reality for Learning. Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education. (Available online at: http:// www.aace.org )
  6. Chen, N., Teng, D., ve Lee, C. (2010). Augmenting Pa- per-Based Reading Activities with Mobile Techno- logy to Enhance Reading Comprehension. The 6th IEEE Intenational Conference on Wireless, Mobile and Ubiquitous Technologies In Education.
  7. Chen, N., Teng, D., Lee, C., ve Kinshuk (2011). Aug- menting Paper-Based Reading Activity with Direct Access to Digital Material and Scaffolded Questi- oning. Computers & Education, 57. (s.1705-1715).
  8. Dou, X. ve Li, H. ( 2008). Creative Use of QR Codes in Consumer Communication. International Journal of Mobile Marketing, 3(2). (s.61-67).
  9. Geray, H. (2004). Toplumsal Araştırmalarda Nicel ve Nitel Yöntemlere Giriş. Ankara: Siyasal Kitabevi
  10. Liu, Z. (2005). Reading Behavior in the Digital Envi- ronment: Changes in Reading Behavior over the Past Ten Years, Journal of Documentation, 61 (6). (s.700-712).
  11. Hayes, A. F., & Krippendorff, K. (2007). Answering the Call for a Standard Reliability Measure for Coding Data. Communication Methods and Measures, 1, (s.77-89).
  12. Hirakawa, M. ve Iijima, J., (2009). A Study of Digital Watermarking Usage in the Mobile Marketing Fi- eld: Cases in Japan. Logistics and Industrial. Infor- matics ISBN:978-1-4244-3958-4
  13. Ma, J.Y.ve Choi, J.S., (2007). The Virtuality and Reality of Augmented Reality. Journal of Multimedia, 2(1). (s.32-37)
  14. MacIntrye, B., Bolter, J.D., Moreno, E., ve Hannigan, B. (2001). Augmented Reality as a New Media Ex- perience. International Symposium on Augmented Reality, NewYork, October 29-30.
  15. Narang, S., Jain V. ve Roy, S. (2012) Effect of QR Codes on Consumer Attitudes. International Journal of Mobile Marketing, 7(2). (s.52-64)
  16. O’Hara, K., ve Sellen, A. (1997). A Comparison of Reading Paper and On-Line Documents. CHI97 Electronic Publications: Papers. (Available online at: http://www.sigchi.org/chi97/proceedings/paper/ koh.htm )
  17. Swartzlander, S., (2011). Print Magazines: Linking to the Digital World. (available online at: http://digi- talcommons.calpoly.edu/grcsp/54/
  18. Tanny, Joey. (2010) QR Codes:Connecting the Online and Offline Worlds. Spark sTreet available at (on- line): http://sparksheet.com/qr-codes-connecting- the-online-and-offline-worlds/
  19. Hirakawa, M. ve Iijima, J., (2009). A Study of Digital Watermarking Usage in the Mobile Marketing Fi- eld: Cases in Japan. Logistics and Industrial. Infor- matics ISBN:978-1-4244-3958-4