Also, one of the aims of this study is to provide some implications for the future by handling history of the relationship between artistic production and marketing as controversial couples.
📌 3 Key Takeaways
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Objective & Hypothesis:The aim of this study is to reveal points of view towards each other of the actors in the sector more clearly by examining production and consumption of the art from the perspective of the marketing.
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Key Findings & Data:The aim of this study is to reveal points of view towards each other of the actors in the sector more clearly by examining production and consumption of the art from the perspective of the marketing.
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Conclusion & Impact:Also, one of the aims of this study is to provide some implications for the future by handling history of the relationship between artistic production and marketing as controversial couples.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Sanat pazarlama · Sanat ve pazarlama ilişkisi · Sanatsal ürün ve hizmetler
Abstract
The aim of this study is to reveal points of view towards each other of the actors in the sector more clearly by examining production and consumption of the art from the perspective of the marketing. Also, one of the aims of this study is to provide some implications for the future by handling history of the relationship between artistic production and marketing as controversial couples.
Özet
Bu çalışma ile amaçlanan sanat ürünleri ile ilgili üretim ve tüketimi pazarlama perspektifinden değerlendirilerek, sektördeki üretici ve tüketicilerin birbirlerine bakış açılarını daha net bir şekilde ortaya koymaktır. Ayrıca tartışmalı bir ikili olan sanatsal üretim ve pazarlama ilişkisini tarihsel geçmişleri bakımından ele alıp geleceğe yönelik çıkarımlar sunmak da bu çalışmanın amaçlarından birisidir.
ALAGÖZ, S. B., EKİCİ, N. (2020). Art Marketing as a Controversial Topic: A Conceptual Evaluation. KSÜ İİBF Dergisi, Cilt: 1 Sayı: 1. https://ajindex.com/articles/1054883