The aim of this paper is to review public relations and journalism research for the practical possibilities the framing approach presents to public relations in enhancing the effectiveness of news media usage.
📌 3 Key Takeaways
🎯
Objective & Hypothesis:\r\n Although framing approach has been used practically so far mainly in the fields of political communication and journalism, in particular the development of public relations and new media has increased its practical potential for public relations practitioners.
📊
Key Findings & Data:\r\n Although framing approach has been used practically so far mainly in the fields of political communication and journalism, in particular the development of public relations and new media has increased its practical potential for public relations practitioners.
💡
Conclusion & Impact:The aim of this paper is to review public relations and journalism research for the practical possibilities the framing approach presents to public relations in enhancing the effectiveness of news media usage.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Çerçeveleme · halkla ilişkiler · habercilik
Abstract
\r\n Although framing approach has been used practically so far mainly in the fields of political communication and journalism, in particular the development of public relations and new media has increased its practical potential for public relations practitioners. The aim of this paper is to review public relations and journalism research for the practical possibilities the framing approach presents to public relations in enhancing the effectiveness of news media usage.
Özet
\r\n Çerçeveleme yaklaşımı; uygulamaya dönük olarak, şimdiye kadar daha çok siyasal iletişim ve habercilik alanlarında kullanılmış olmakla birlikte, özellikle halkla ilişkiler ve yeni medyanın daha da gelişmesi, çerçevelemenin halkla ilişkiler uygulamacıları için sunduğu pratik imkânları artırmıştır. Bu makalenin amacı, halkla ilişkiler ve habercilik araştırmalarını inceleyerek, halkla ilişkilerde medyanın etkin kullanımına yardımcı olacak çerçeveleme yaklaşımı imkânlarını tanıtmaktır.
GÜRAN, Y. D. D. M. S., ÖZARSLAN, Y. D. D. H. (2020). çerçeveleme teorisinin halkla ilişkilerde kullanımı. Selçuk Üniversitesi Türkiyat Araştırmaları Enstitüsü Türkiyat Araştırmaları Dergisi, Cilt: 1 Sayı: 34. https://ajindex.com/articles/1046655