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Journals / International Journal of Health Management and Tourism / 2023 / Cilt: 8 Sayı: 3

The Online Food Delivery Services Sector Transformation in The Pandemic Scene

Şahika Tuğba Üçkol(Başkent University)0000-0002-2988-0430
Feride Bahar Işın(Başkent University)0000-0003-2945-2767
Kumru Didem Atalay(Başkent University)0000-0002-9021-3565
Pages
259–281
Publication Date
2023-11-28
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Results: According to the results of the study; the comfort zone and information factor have positive effect on the consumer's purchasing decision with the Covid-19 Pandemic.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Aim: The present study aims to determine these factors that influence a consumer's OFD purchase decision.
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Key Findings & Data:Methods: The data of the online research conducted on 419 people were analyzed using SEM.
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Conclusion & Impact:Results: According to the results of the study; the comfort zone and information factor have positive effect on the consumer's purchasing decision with the Covid-19 Pandemic.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Online food delivery (OFD) · comfort zone · Covid 19

Abstract

Aim: The present study aims to determine these factors that influence a consumer's OFD purchase decision. Methods: The data of the online research conducted on 419 people were analyzed using SEM. Results: According to the results of the study; the comfort zone and information factor have positive effect on the consumer's purchasing decision with the Covid-19 Pandemic. A negative relation was found between healthy menus and OFD services decision contrary to expectations. Conclusion: Contrary to previous literature support, the positive relationship assumptions between hygiene of OFD service & contactless delivery and purchasing decision of OFD services could not be supported statistically.

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Cite This Article

Üçkol, Ş. T., Işın, F. B., Atalay, K. D. (2023). The Online Food Delivery Services Sector Transformation in The Pandemic Scene. International Journal of Health Management and Tourism, Cilt: 8 Sayı: 3, 259–281. https://doi.org/10.31201/ijhmt.1352775

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