PERCEIVED CORPORATE SOCIAL RESPONSIBILITY AND JOB SATISFACTION: THE MEDIATOR ROLE OF ORGANIZATIONAL IDENTIFICATION

Abstract

The main purpose of the present study is to examine the mediating role of organizational identification in the relationship between perceived corporate social responsibility and job satisfaction. Within this scope, data were collected via questionnaires from the students studying tourism at bachelor’s degree in Sakarya University and working as intern in hotel industry. Partial least squares of structural equation modeling (PLS-SEM) was utilized for testing the research model. In the present study where the perception of corporate social responsibility was examined within the scope of stakeholders, it was found that customer and environment-oriented social responsibility perceptions had positive effect on organizational identification. On the other hand, job satisfaction was affected only from employee-oriented social responsibility perception in a positive and significant way. In addition, a significant full mediation role was observed in the relationship between the perceptions of environment-oriented social responsibility activities and job satisfaction levels. In line with the findings, particular recommendations were provided to the practitioners.