IMPLEMENTING TOTAL REWARD STRATEGIES TO IMPROVE EMPLOYEE RETENTION IN HOSPITALITY

Abstract

Hospitality industry faces many difficulties with retention of the labour force which creates numerous challenges for human resource (HR) departments in these companies. At the beginning of every tourist season, employers in hospitality in Croatia have a challenging task to attract sufficient seasonal workers. In many cases, hospitality companies are forced to employ non-skilled workers and train them for the job which leads to additional costs and decreases productivity. However, this paper argues that by implementing appropriate reward management practices the level of employee turnover could be decreased. Specifically, this paper develops total reward strategy that could be used by employers in hospitality industry to decrease employee turnover and increase employee retention.