Dergiler / Reforma / 2023 / Sayı: 98
TRANSFORMATION OF SALES ACTIVITIES OF KYRGYZSTAN IN THE EURASIAN AGRICULTURAL FOOD MARKET
- Dergi
- Reforma
- Sayı
- 2023 · Sayı: 98
- Sayfa
- 62–68
- DOI
- —
Özet
The purpose of the article is to conduct a comparative analysis of the marketing activities of domestic agro-industrial complex products, identify structural shifts and disproportions in mutual trade in agri-food products in the EAEU, as well as develop recommendations for transforming the marketing system. An assessment of the development of mutual trade in agri-food products and the transformation of marketing activities in the EAEU is presented. Structural shifts, disproportions and imbalances in mutual trade in agricultural products have been revealed. The loss of Kyrgyzstan's position in the traditional segments of the common food market was noted. The factors of strengthening of individual countries in the total volume of exports of agricultural products are revealed. It has been determined that the activity of the EAEU member states in the Eurasian agri-food market is due to the strategies and marketing systems they use. Proposed measures for the integration and balanced development of marketing activities in the agro-industrial complex.
Abstract
The purpose of the article is to conduct a comparative analysis of the marketing activities of domestic agro-industrial complex products, identify structural shifts and disproportions in mutual trade in agri-food products in the EAEU, as well as develop recommendations for transforming the marketing system. An assessment of the development of mutual trade in agri-food products and the transformation of marketing activities in the EAEU is presented. Structural shifts, disproportions and imbalances in mutual trade in agricultural products have been revealed. The loss of Kyrgyzstan's position in the traditional segments of the common food market was noted. The factors of strengthening of individual countries in the total volume of exports of agricultural products are revealed. It has been determined that the activity of the EAEU member states in the Eurasian agri-food market is due to the strategies and marketing systems they use. Proposed measures for the integration and balanced development of marketing activities in the agro-industrial complex.