Dergiler / Bilgi Ekonomisi ve Yönetimi Dergisi / 2013 / Cilt: 8 - Sayı: 2
AN ANALYSIS OF PRODUCT (BRAND) PLACEMENT TECHNIQUES IN TURKISH TV SERIES, REGARDING IMPLICIT MEMORY/PRODUCT (BRAND) RECALL AND KNOWLEDGE SHARING
- Sayfa
- 145–156
- DOI
- —
Özet
Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or visual means within mass media programming’ (Kuhn et.al., 2010). Since this is a limited definition because the platforms, where product placement began to appear, have been increased to a wider level, the definition may be altered as ‘the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment, while it is becoming a common practice to place products and brands into mainstream media including films, broadcast and TV programs, computer/video games, blogs, music videos/DVDs, magazines, books, comics, musicals, plays, radio, Internet, and mobile phones’ (Williams et al., 2011). Even, images of products can now be ‘digitally inserted into a film or TV program after the program has actually been made
Abstract
Product placement is the ‘inclusion of branded products or brand identifiers, through audio and/or visual means within mass media programming’ (Kuhn et.al., 2010). Since this is a limited definition because the platforms, where product placement began to appear, have been increased to a wider level, the definition may be altered as ‘the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment, while it is becoming a common practice to place products and brands into mainstream media including films, broadcast and TV programs, computer/video games, blogs, music videos/DVDs, magazines, books, comics, musicals, plays, radio, Internet, and mobile phones’ (Williams et al., 2011). Even, images of products can now be ‘digitally inserted into a film or TV program after the program has actually been made’