VISUAL DESIGN THINKING IN THE SOLUTION PROCESS OF ENVIRONMENTAL PROBLEMS

Özet

For art and artist, protecting the sustainable balance of the environment is a binding duty. Moreover, there is a strong relationship between the solution process of environmental problems and visual design as an art form. In the solution of environmental problems, leading the public to have awareness about the subject, to gain responsibility and to develop a behavior is the indispensable requirement. The necessary information to be served into public must be built with a design language, which is emphatic, intense, thought-provoking, semantically effective, designed to be functional, and a result of a strategy. At this point, a visual designer, whose main aim is providing communication, should be involved in the process. The technology of visual design today smooths the path for ‘information architecture’ and ‘interactivity’ concepts and causes a change in the processes of conveying information, learning and education. In the present day's excessive information flow, visual designers have to clarify and simplify the presentation of the subjects and the problems, to build a bridge on the communicational gap between the public and the scientists.