Comparison between the Success of Prostate and Breast Cancer Awareness Campaigns over “Google Trends” in Turkey

Abstract

Objective: This study aimed to compare the success of breast and prostate cancer awareness campaigns using the search rates on the internet as an indicator of the public’s interest in the subject. Materials and Methods: The periodic median search rates of the “breast cancer” and “prostate cancer” terms searched between January 2010 and December 2019 annually, 2010-2014 (first period), and 2015-2019 (second period) were compared over Google TrendsTM. The effect of the awareness campaigns and isolated rises (an increase of at least 25%) in the normal trend were evaluated. Results: It was observed that the median search rates for both cancer types increased in the second period (p