Dergiler / Dumlupınar Üniversitesi Sosyal Bilimler Dergisi / 2016 / Cilt: 0 - Sayı: ICEBSS özel sayısı
ÜLKELERİN ÇEVRE İLE İLGİLİ DÜZENLEMELERİNİN ULUSLARARASI PAZARLAMA AÇISINDAN DEĞERLENDİRİLMESİ
- Sayfa
- 1–14
- DOI
- —
Özet
Küreselleşmenin inanılmaz düzeylere ulaştığı dünyamızda işgücünün, sermayenin ve teknolojinin uluslararası bir
Abstract
In today’s world in which the globalization level has reached an extreme point, business enterprises are closely affectedby the internationalization of labor force, capital and technology as well as the significant increase in international trade.With this enhancement in globalization and world’s trade, heading towards to domestic markets has become mandatoryfor business enterprises. Enterprises that decide to enter international markets should consider various aspects, as thesemarkets have distinct differences with regard to domestic ones. There are environmental circumstances which affectdomestic markets as well as international markets. The legal and political environment, which is one of the environmentalfactors that affect international marketing, is an important matter that needs to be considered while business enterprisesare entering to the international markets. For the markets which are targeted, the application of legal statutes of relatedcountries may have an effect on trade areas of business enterprises. In recent years, green marketing, which gainedimportance with the increase in the environmental pollution, has been adopted by various enterprises. In this context,the legal regulations which are put into effect by governments in order to protect their citizens as well as natural sourcesand the reactions of consumers have a significant impact on these decisions. The purpose of this study is to examine theenvironmental regulations, which can be an obstacle while companies are entering to the international markets, and toinform business enterprises regarding these matters.