THE SUSTAINABLE CONSUMERS ON THE WAY FROM WASTE TO RECYCLING

Abstract

The purpose of this study is to make suggestions about improving recycling consciousness through analyzing recycling and environmental protection awareness and defining attitudes and behavioral tendencies of consumers. Two socio-economically distinct neighborhoods were selected as research population and recyclable waste of these two districts were analyzed. In the next stage, data were collected through in depth interviews with the residents of respective neighborhoods about their environmental and recycling awareness and attitudes, which was followed by data analysis. Results indicate that participants interpret various definitions of the environment from different viewpoints and they are not aware of how their environment protection behaviors which are supposedly true, could lead to pollution.