Prolegomena to the Field of Linguistic Landscape: The-State-of-the-Art Paper

Abstract

The aim of this paper is to get comprehensive insightsinto the epistemology of the new field of enquiry,linguistic landscape, which deals with language visibilityin both physical and virtual public spaces. The existingliterature has been scrutinized to define the field in termsof the scope of the field, theory and methodology. Specialemphasis has been placed on the perspectives taken byresearchers during its two-decade-long history. Theseperspectives have been categorized under certain umbrellaterms among which are theoretical, methodological,ideological, and others. It is hoped this paper will helpespecially those new to the field see the whole picturerather than discrete fragments.