GASTRONOMIC IDENTITY OF GAZIANTEP: PERCEPTIONS OF TOURISTS AND RESIDENTS

Abstract

Tasting local flavours is often an important motivation fortourists visiting a particular destination. A destination’s richnessin terms of cuisine increases its attractiveness and may be animportant element of its branding identity. Gaziantep is one ofthe cities that is known for its gastronomy and unique foods. Thepurpose of this research is to explore the concept of gastronomicidentity, seeking to better understand the elements that constructit in the case of Gaziantep. In addition, the study looks at thedifferences between tourists and local residents in relation to thegastronomic identity of this city. According to the results,gastronomic identity is formed by four dimensions; namelyGastronomic Culture and Reputation, Food Quality, FoodOutlets and Gastronomic Activities. Besides, significantdifferences between the tourists and residents are found in thedimensions of Food Quality and Gastronomic Activities.