THE EFFECT OF INTERACTIVE IT TABLE SERVICE ON CONSUMER’S REVISIT INTENTION

Abstract

In the hospitality and catering industry, consumers areaccustomed to face-to-face services, but the problems of Taiwan’saging society and the migration of manpower outward havebecome increasingly serious recently, impacting its servicedemands. In order to promote service quality andcompetitiveness and adapt to the global trends of industrytechnicalization, more and more scholars are thinking about theintegration of innovative technological equipment or servicemodes for Taiwan's catering industry and exploring the impactsand effects of such integration. This study thus probed into theinfluences of the interactive table service on consumers'enjoyment of ordering and the revisit intention. It employedsimple linear regression and verified if the hypotheticalframework had a partial mediating effect. The results of thisstudy demonstrated that consumers can gain pleasure by using adigital ordering machine, which affects their willingness torevisit. This study provides management implications and servesas a reference for future practitioners in terms of practice and forthe academic community in terms of subsequent research.