Dergiler / Advances in Hospitality and Tourism Research (AHTR) / 2019 / Cilt: 7 - Sayı: 1

PREDICTORS OF SATISFACTION FOR AMERICAN AESTHETIC TOURISM AT THE MEXICAN BORDER

Karen RAMOS, Onesimo CUAMEA

Sayfa
38–56
DOI
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Özet

The aim of this study was to find out the predictors foraesthetic tourism patients´ satisfaction of the Americantravelers to Tijuana. The information was obtained byapplying a survey to a sample of 385 visitors - patientsfrom clinics in the city. Four dimensions were includedin the multiple regression analysis. The results obtainedshow that the two key factors influence satisfactionlevel: Medical facilities, services and price dimension,and Geographical and cultural proximity dimensions.Theoretical value of this article is in its contribution tothe few body of knowledge on factors that influence theaesthetic tourism satisfaction, as well as, theidentification of its main characteristics that allow forthe understanding of tourist’s behavior in a binationalenvironment. In the same sense, the results allow theowners and managers of clinics in this binational regionto develop strategies to attract this market segment.