Dergiler / Advances in Hospitality and Tourism Research (AHTR) / 2020 / Cilt: 8 - Sayı: 1

TOURIST SATISFACTION: RELATIONSHIP ANALYSIS AMONG ITS ANTECEDENTS AND REVISIT INTENTION

TOURIST SATISFACTION: RELATIONSHIP ANALYSIS AMONG ITS ANTECEDENTS AND REVISIT INTENTION

Nirajan BAM, Amrita KUNWAR

Sayfa
30–47
DOI
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Abstract

This study aims to investigate the factors affecting tourists’satisfaction and their revisit intention by randomly selecting 280tourists from Pokhara, Nepal. Result of structural equationmodeling confirmed the positive relationship between exogenousvariables; hospitality service, the behavior of the people, and thecost of stay with tourist overall satisfaction. It further confirmedthe significant positive association between tourist overallsatisfaction and their intention to return. All the relations arestatistically significant at the 5% level of significance. This studyprovides salient reference for future researcher, destinationmanagers and policy makers of tourism industry of Nepal.