Dergiler / Advances in Hospitality and Tourism Research (AHTR) / 2020 / Cilt: 8 - Sayı: 1

EVALUATION OF HOTEL PERFORMANCE ATTRIBUTES THROUGH CONSUMER GENERATED REVIEWS: THE CASE OF BRATISLAVA

EVALUATION OF HOTEL PERFORMANCE ATTRIBUTES THROUGH CONSUMER GENERATED REVIEWS: THE CASE OF BRATISLAVA

Murat Alper BASARAN, Gabriela USLU CIBERE, Kemal KANTARCI

Sayfa
48–75
DOI
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Abstract

Slovakia is positioned in a highly competitive market of CentralEuropean countries with geographical and cultural similarities.Despite having a good potential, the tourism development in thecountry has not reached the level of the neighboring countries. Ininformation sensitive sector such as tourism, the development ishighly dependent on following and implementing new trendsincluding latest technology. The usage of social media and Travel2.0 platforms has become crucial in decision-making about theplace to go or stay and online reviews have turned into a valuablesource of information about the supplier’s performance andservice quality. This study analyses hotel performance throughhotel performance attributes using consumer generated reviewsposted on the number one hotel rating social platformTripAdvisor. Hotel reviews based on real travel experience is avaluable source of information about the hotel’s performanceevaluated by tourists directly. Several interesting findings resultedfrom the research and further implications were advised.