KÜLTÜR VE SOSYO EKONOMİK FAKTÖRLERİN MARKA İMAJ STRATEJİSİ ÜZERİNE ETKİSİ

Özet

Developing and managing brand image is an important part of a fırm's marketing program However, little research has been done on linking the use of brand image strategies to product performance or on managing brand images in global markets.