Dergiler / Öneri Dergisi / 1998 / Cilt: 2 - Sayı: 9
PAZARLAMA PROGRAMLARININ MEDYA PLANLARINA ETKİSİ
- Dergi
- Öneri Dergisi
- Sayfa
- 265–267
- DOI
- —
Özet
As it is known, marketing strategies include target market choice and development of marketing programs. Development of Marketing program constitutes the plaıts for each one of the 4Ps. Media Planning is an important plinse of the advertising program which aims to reach the target market at the right time or place. Marketing Programs affect media decisions from the viewpoint of product, price, place and promotion. This article provides a conceptual framework about the relationship between media planning and marketing programs.