QUALITY FUNCTION DEPLOYMENT (QFD)’DE VERİ OLUŞTURMA SÜRECİ

Özet

in our study we investigated constiluting datum process under fıve topics in Qucılity Function Deployment (QFD). At flrst part historicalprogress of QFD, at second part ali of QFD took part in. At third and fourth parts we investigated importance in marketing of custonıer wishes and place of customer in organization. In fıfth part wishes of customer are investigated. İn this part we explained the conditions for understanding cııstomers' wishes.