İNTERNET’İN VE İNTERNET YOLUYLA PAZARLAMA’NIN İŞLETMELERE SAĞLADIĞI AVANTAJLAR

Özet

Internet creating huge enterprises the practice of satisfying consumer and business wants and needs through online procurement. In recent years Internet has spasvned software and hardtvare innovations designed specifically to aid the convenience of online shopping. Internet Marketing is becoming in two interrelated dimensions, business-to business (B2B) and business to customer (B2C). In this paper two dimensions of Internet Marketing and their advantages for the Companies is examined.