BİR REKABET STRATEJİSİ: KONUMLAMA

Özet

The single most important Creative decision in the making of a successful ad or making piece is positioning. This coııcept can apply to basic marketing strategy. it can be constant- the same-for all products created by a company and-for, all media and offers- or it can vary from campaign to campaign. Product position, the way the product is defined by consumers on important attributes- the place the product occupies in consumers’ mind relative to competing products.