THE EFFECT OF INTERNET ADVERTISEMENTS ON THE PURCHASING DECISION OF THE TODAY CONSUMERS

Özet

In today’s information age, consumers spend most of their time on theinternet. Consumers expanded their online shopping volumes and increased theirdemand for ready-to-wear products. In this respect, the students who are studyingat the university in practice; attitudes towards internet advertisements (GAI),information sharing (CIS), motivations (CM), information production (CIP) andpurchasing decisions (CPD) were examined. In the previous studies, these variableswere generally applied to different fields under different headings. In the study,these variables were examined as a whole. The results of the study; It is concludedthat there is a negative and significant relationship between consumers’ attitudestowards internet advertisements and information sharing, and between informationsharing and purchasing decisions. The results showed that there is a positiveand meaningful relationship between the attitudes and motivations of consumerstowards internet advertisements, and their motivations and purchasing decisions.Also, it was concluded that there was a negative and significant relationshipbetween consumer attitudes towards advertising and information production, andbetween information production and purchasing decisions. With these results, it isaimed to gain new perspectives to the literature.