Journals / Gazi Beden Eğitimi ve Spor Bilimleri Dergisi / 2026 / Volume: 30 Issue: 2
How Football Stars' Brand Authenticity Shapes Fan Loyalty: The Mediating Role of Team Brand Image
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Akoğlu, H. E. (2026). How Football Stars' Brand Authenticity Shapes Fan Loyalty: The Mediating Role of Team Brand Image. Gazi Beden Eğitimi ve Spor Bilimleri Dergisi, Volume: 30 Issue: 2. https://ajindex.com/articles/1075007