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The Effect of Social Media Use on the Relationship between Factors Affecting Employee Performance and Job Happiness: TR72 Region Textile Sector Case

İşgören Performansını Etkileyen Faktörler ve İş Mutluluğu İlişkisinde Sosyal Medya Kullanımının Etkisi: TR72 Bölgesi Tekstil Sektörü Örneği

Gülnaz Kılıç Özkaynar

Pages
195–212
Publication Date
2026-01-30
DOI
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Abstract

This study aimed to investigate the impact of social media usage on the relationship between the factors influencing the performance of employees in the textile sector in the TR72 Region (comprising Kayseri, Sivas, and Yozgat) and their job satisfaction. In this study, a quantitative research method was employed, and the scale questions, for which validity and reliability studies had previously been conducted, were administered to employees working in textile companies in the TR72 Region using the convenience sampling model. The resulting data were analyzed using the SPSS 25, AMOS 20, and PROCESS Macro programs. The findings indicate that social media use has a detrimental impact on the relationship between the factors influencing employee performance and job satisfaction. The factors determining employee performance had a positive effect on job happiness, whereas social media had a negative effect. Furthermore, the analysis of differences revealed significant discrepancies according to age (generations). While social media use is higher among Generation Z employees, job happiness is found to be higher among Generation X employees. As the level of education increases, social media use also increases, and it can be concluded that married employees have higher job happiness.

Özet

Bu araştırmada TR72 Bölgesi'nde (Kayseri, Sivas, Yozgat) tekstil sektöründe çalışan işgörenlerin performansını etkileyen faktörler ile iş mutluluğu arasındaki ilişkiye sosyal medya kullanımının etkisi araştırılmıştır. Nicel araştırma yönteminin kullanıldığı bu çalışmada kolayda örneklem modeli kullanılarak, önceden geçerlilik ve güvenirlik çalışmaları yapılmış ölçek soruları TR72 Bölgesi'nde yer alan tekstil firmalarında çalışan işgörenlere yönetilmiştir. Uygulama sonucunda elde edilen verilerle SPSS 25, AMOS20 ve PROCESS Macro programları kullanılarak analizler yapılmıştır. İşgören performansını etkileyen faktörler ve iş mutluluğu ilişkisinde sosyal medya kullanımının olumsuz etkisi olduğu sonucuna ulaşılmıştır. İşgören performansını etkileyen faktörlerin iş mutluluğuna olumlu yönde etkisi bulunurken, sosyal medya üzerinde olumsuz etkisinin olduğu bulunmuştur. Ayrıca yapılan farklılık analizleri sonucunda yaşlara (kuşaklar) göre anlamlı farklılıklar bulunmuştur. Z kuşağı işgörenlerde sosyal medya kullanımı daha fazla iken X kuşağında iş mutluluğu daha yüksek bulunmuştur. Eğitim seviyesi yükseldikçe sosyal medya kullanımı artmakta olduğu ve evli işgörenlerin iş mutluluğunun daha yüksek olduğu sonucuna ulaşılmıştır.

Keywords
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Cite This Article

Özkaynar, G. K. (2026). The Effect of Social Media Use on the Relationship between Factors Affecting Employee Performance and Job Happiness: TR72 Region Textile Sector Case. Gümüşhane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, Cilt: 17 Sayı: 1, 195–212. https://ajindex.com/articles/1066466

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