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Journals / Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2025 / Cilt: 27 Sayı: 2

The impact of materialism on environmental beliefs and concerns and environmentally friendly behavior: A generation Z sample

Materyalizmin çevresel inançlar ve kaygılar ile çevreye duyarlı davranışa etkisi: Z kuşağı örneklemi

İbrahim Yemez, Tuğba Delice Akca

Pages
328–347
Publication Date
2025-12-05
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Abstract

In this study, the effect of materialistic values such as success, centrality, and happiness on the environmentally sensitive behavior of consumers from Generation Z through environmental beliefs and environmental concerns was measured. 315 members of Generation Z provided information for the study via an online survey. First, the validity and internal consistency of the measurement tool were determined with Factor Analysis. Then, the structural model was tested with Path Analysis. As a result of the study, it was seen that success had no significant effect on environmental beliefs. Still, centrality and happiness had a substantial effect on environmental beliefs, environmental beliefs had a significant effect on environmental concerns, and finally, environmental concerns had a significant effect on consumers' environmental direct behavior and environmental indirect behavior. It was also revealed that the model was structurally significant and valid.

Özet

Bu araştırmada materyalistik değerlerden olan başarı, merkezilik ve mutluluk faktörlerinin çevresel inançlar ve çevresel kaygılar yoluyla Z kuşağından tüketicilerin çevreye duyarlı davranışı üzerindeki etkisi ölçülmüştür. Araştırma için çevrimiçi anket yoluyla, Z kuşağına dahil toplam 315 kişiden veriler toplanmıştır. Araştırmada ilk önce Faktör Analizi ile ölçüm aracının geçerliliği ve iç tutarlılığı saptanmıştır. Daha sonra yapısal model Yol Analizi ile sınanmıştır. Araştırma sonucunda başarının çevresel inançlar üzerinde anlamlı bir etkisinin olmadığı ancak merkezilik ve mutluluğun çevresel inançlar üzerinde anlamlı bir etkiye sahip olduğu, çevresel inançların çevresel kaygılar üzerinde anlamlı bir etkiye sahip olduğu ve son olarak çevresel kaygıların da tüketicilerin çevresel direkt davranış ve çevresel endirekt davranışları üzerindeki etkisinin anlamlı olduğu görülmüştür. Ayrıca modelin yapısal olarak anlamlı ve geçerli olduğu da ortaya konmuştur

Keywords
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Cite This Article

Yemez, İ., Akca, T. D. (2025). The impact of materialism on environmental beliefs and concerns and environmentally friendly behavior: A generation Z sample. Afyon Kocatepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 27 Sayı: 2, 328–347. https://doi.org/10.33707/akuiibfd.1586299

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