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Journals / Sosyal Güvence / 2025 / Sayı: 28

Silver Economy: Challenges and Oppurtunities

Gümüş Ekonomi: Zorluklar ve Fırsatlar

Fulya Şenay Avcı, Furkan Ulusal, Hande Kırışık Sürer

Pages
1595–1616
Publication Date
2025-07-01
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Abstract

The silver economy is defined as an economic domain that includes inclusive products and services designed to meet the needs of the population aged 50 and over. The concept of the silver economy is gaining increasing attention as it seeks to address the challenges posed by an aging population. This study, conducted using a traditional literature review method, aims to assess the challenges and opportunities of an aging population and shed light on Turkey’s potential within the silver economy. The role of the elderly population as both consumers and labor force participants is compelling various sectors to adapt, leading to the emergence of new market opportunities. This review discusses the impacts of the silver economy in sectors such as healthcare, tourism, and caregiving, both globally and in Turkey. While challenges such as labor force contraction and increased demand for healthcare services are associated with the aging population, significant opportunities, including digitalization, entrepreneurship, and new business models, are also emerging. As Turkey continues to age rapidly, becoming an elderly society, sectors like social security and caregiving are under strain, yet the silver economy offers substantial opportunities for growth.

Özet

Gümüş ekonomi, özellikle 50 yaş ve üzeri nüfusun gereksinimleri doğrultusunda hazırlanan ve kapsayıcı ürün ve hizmetleri içeren bir ekonomik alan olarak tanımlanmaktadır. Gümüş ekonomi kavramı, yaşlanan nüfusun oluşturduğu zorluklarla başa çıkmaya çalışırken daha fazla dikkat çekmektedir. Geleneksel literatür incelemesi yöntemi ile hazırlanan bu çalışma, yaşlanan nüfusun zorluklarını ve fırsatlarını değerlendirmek ve Türkiye’nin gümüş ekonomi potansiyeline açıklık getirmek hedefiyle hazırlanmıştır. Yaşlı nüfusun ekonomik alanda hem tüketici hem de iş gücü rolü, birçok sektörü değişime zorlamaktadır. Bu da yeni pazar fırsatları doğurmaktadır. Bu derleme çalışması, dünya ülkelerinde ve Türkiye’de, gümüş ekonominin sağlık, turizm, bakım vb. sektörlerdeki etkilerini tartışmaktadır. Gümüş ekonomide yaşlanan nüfusla birlikte ortaya çıkan iş gücü daralması ve sağlık hizmetlerine yönelik artış, zorluklar arasında değerlendirilirken; dijitalleşme, girişimcilik ve yeni iş modelleri gibi büyük fırsatlar da bulunmaktadır. Türkiye’nin yaşlı bir toplum olması ve hızlı bir şekilde yaşlanmaya devam etmesi; sosyal güvenlik ve bakım gibi sektörleri zorlarken, gümüş ekonominin büyümesi için de büyük fırsatlar sunmaktadır.

Keywords
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Cite This Article

Avcı, F. Ş., Ulusal, F., Sürer, H. K. (2025). Silver Economy: Challenges and Oppurtunities. Sosyal Güvence, Sayı: 28, 1595–1616. https://doi.org/10.21441/sosyalguvence.1609225

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