Dergiler / International Journal of Health Management and Tourism / 2023 / Cilt: 8 Sayı: 3

The Online Food Delivery Services Sector Transformation in The Pandemic Scene

The Online Food Delivery Services Sector Transformation in The Pandemic Scene

Şahika Tuğba ÜÇKOL, Feride Bahar IŞIN, Kumru Didem ATALAY

Sayfa
259–281
DOI
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Abstract

Aim: The present study aims to determine these factors that influence a consumer's OFD purchase decision. Methods: The data of the online research conducted on 419 people were analyzed using SEM. Results: According to the results of the study; the comfort zone and information factor have positive effect on the consumer's purchasing decision with the Covid-19 Pandemic. A negative relation was found between healthy menus and OFD services decision contrary to expectations. Conclusion: Contrary to previous literature support, the positive relationship assumptions between hygiene of OFD service & contactless delivery and purchasing decision of OFD services could not be supported statistically.