| The impact of ebforced choice and command strategy development processes on exploratory and exploitative innovativeness | Füsun BULUTLAR, Rıfak KAMAŞAK, İbrahim PINAR | 11–16 |
| Web sites as a communication tool: The case of Turkish Hotels | Solmaz Filiz KARABAĞ, Hande ÖZGEN MİMAROĞLU, Hüseyin ÖZGEN | 17–32 |
| Investigating internet users decision making processes regarding their internet purchases and a research on the classification of internet users in terms of inertnet usage density | Ahmet ŞEKERKAYA, Emrah CENGİZ | 33–49 |
| New approaches in financial reporting | Aylin ARSOY POROY, Barış SİPAHİ | 51–57 |
| Recognition of sold goods and services by smart cards within TMS-18 revenue standard | Abitter ÖZULUCAN, Fevzi Serkan ÖZDEMİR | 59–69 |
| Comparision on brand personality of shoppingcenters, a practise in Istanbul city | Süreyya KARSU, Şakir ERDEM, Tülay YILDIZ, Nazlı Sinem SERTKAYA | 71–87 |
| The relationship between motivation, which prompts individuals to be soccer fans, and loyalty: A study on Fenerbahce fans | Gülberk SALMAN GÜLTEKİN, Caner GİRAY | 89–97 |
| Service quality measuring in education institutes and an application a private education institute | Ali TATAR, Selda ENE | 99–108 |
| Identifying the effect of hedonic consumption tendency on impulsive buying tendency | Ulun AKTURAN | 109–116 |
| Sales leader's self-assessment measurement based on situational approach | Mehmet ALİKİŞİOĞLU | 117–126 |
| Analysing marketing communication means according to the Turkish wine sector | Gülnur İÇLİ | 127–133 |
| International accounting harmonization and environmental factors | Banu DİNÇER | 135–141 |
| Segmentig the fashion apparel, market based on consumers' socio-psychological characteristics, involvement, subjective knowledge and confidence | Tuğçe ÇADIRCI OZANSOY | 143–152 |