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Schools are social organizations in which the members are tied together in interpersonal relations in a complicated way. Only if those relationships are understood , the school organization can function and be managed effectively Metaphors can serve as a powerful strategy to describe those complicated realities related to school management, illuminating aspects of school management phenomena not previously noticed, and adding depth of meaning to understanding it. This paper provides an overview of principals' perceptions on school management with metaphors in school setting. The purpose of this study is to investigate the mental images (metaphors) that principals formulated to describe the concept of school management and school management activities in which they are involved. This is an holistic multiple case study. The research sought to use qualitative methods to gather the relevant data via semi-structured interviews with principals in Antalya. The outcome of the research addresses important implications for the professional work life of principals in understanding school management and school management activities in school setting.