Bireylerde oluşan tüketim süreci: plansiz alişveriş ve bireysel kadin tekstil tüketicilerinin tüketim davranişlarinin karadeniz bölgesi uygulamasi

This was an applied research. A total of (N=2600) female consumers participated in the research. Face-to-face interviews were held with all the participants. The questionnaire composed of two parts and previously proved to be reliable was used. In the first part of the questionnaire, there are questions about determining the demographic features of the participants. In the second part of the questionnaire, there are 19 scaled questions. All of these questions are 5 likert scaled. Data obtained from the participants were firstly subjected to reliability test. Following the reliability test, Cronbach’s Alpha coefficient was found as 0,941. This