Perceived risk and willingness to vote for marginal parties in turkish electorate

This article focuses on the relationship between a voter's willingness to vote for marginal parties and one's willingness to accept qualitatively different forms of risk. In this study, willingness to vote for marginal parties is expressed in terms of electorate risk-taking and the main purpose of this study is to draw a relationship between willingness to vote for marginal parties and hypothesized risk-taking dimension of cognitive style. A total of three hundred subjects were run throughout the study. Main findings in this study are as follows: 1. for both genders, the general direction of the relationship between breadth of categorization and expressed willingness to vote for marginal parties is such that broad categorizers have a greater willingness to vote for marginal parties than narrow categorizers. 2. Relating willingness to vote for marginal parties to perceived differences between political parties showed distinctly different voting behavior patterns between males and females.

Perceived Risk ,

Category Width ,

Risk Taking ,

Voting Behavior ,

Marginal Parties ,