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Consumers increasingly prefer ecological products since they are both healthier and help protection of the environment for future generations. Conscious consumers are prepared to switch products for ecological reasons and stop buying products from companies that cause pollution. This paper is focused on environ-mental attitudes as meaningful predictor of ecological behavior. Environmental sen-sitivity of consumers in ecological food purchasing behavior and the effect of envi-ronmental attitudes and behaviors were searched with a structural equation model (SEM) in the study. It was determined as a result of analyses that environmental sensitivity does not directly affect environmental behavior but those who devel-oped environmental attitude display the behavior of purchasing ecological foods by exhibiting environmental behavior.
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