Profile of the women entrepreneur in turkey: chatacteristics theory

With today’s developing technology and industrialization, each day there is an increase in the number of women participating in business life, and the number of women who start their own business gradually rises in Turkey. As such, women both contribute to social economy and become role-models to other women with their achievements. Among the reasons why women prefer entrepreneurship are the difficulties they face in the work environment, glass ceiling issues, low wage, the desire to work part-time after giving birth, and the desire to contribute to family economics. Investigating the reasons that lead women to entrepreneurship has recently gained greater importance. In this study, the personal characteristics of women entrepreneurs, and the influence these create on women’s preferring entrepreneurship will be investigated, through the lens of the Trait Model. Studies that use the Trait Model examine who the entrepreneur is, why he/she becomes one, and what makes an entrepreneur successful. In this study, six personality characteristics are used to define the entrepreneurial profile of women. These are need for achievement, locus of control, risk taking propensity, tolerance for ambiguity, innovativeness and self-confidence. Most studies in the literature cite these characteristics as important in preferring entrepreneurship. In the empirical part of the study, the characteristics of Turkish women entrepreneurs who are members of Kagider, and the effects of these characteristics on women preferring entrepreneurship are investigated.

Women Entrepreneurship ,

Need For Achievement ,

Locus Of Control ,

Risk Taking ,

Tolerance For Ambiguity ,

Innovativeness ,

Self-Confidence ,