Measuring customer satisfaction in turk telekom company using structural equation modeling technique

Yazarlar :

Selim ZAIM , Ali TURKYILMAZ , Mehves TARIM ,

Yazar kurumları :

Fatih University, Turkey¹, Marmara University,Turkey², Turk Telekom, Turkey³

Görüntülenme :

552

DOI :

Özet Türkçe :

Customer satisfaction and loyalty are key issues for organizations in today’s competitive market place. Customer satisfaction index models are developed and put into practice as models to measure customer satisfaction at institutional, industrial and national basis. In this project, European Customer Satisfaction Model was taken as the reference and Turk Telekom Customer Satisfaction Model was acquired.

Anahtar kelimeler :

,

Özet İngilizce :

Anahtar kelimeler :

Customer Satisfaction ,

Turk Telecom ,

Structural Equation Modeling ,

Tam metin (Türkçe) :

Paylaş :

Journal Of Global Strategic Management

Measuring customer satisfaction in turk telekom company using structural equation modeling technique

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Customer Satisfaction ,

Turk Telecom ,

Structural Equation Modeling ,

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