Measuring customer satisfaction in turk telekom company using structural equation modeling technique

Customer satisfaction and loyalty are key issues for organizations in today’s competitive market place. Customer satisfaction index models are developed and put into practice as models to measure customer satisfaction at institutional, industrial and national basis. In this project, European Customer Satisfaction Model was taken as the reference and Turk Telekom Customer Satisfaction Model was acquired.

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Customer Satisfaction ,

Turk Telecom ,

Structural Equation Modeling ,